100 Leading National Advertisers is Ad Age's annual ranking of the 100 largest U.S. advertising spenders.
Ad Age started the LNA report in 1956.
MARKETER PROFILES 2006
Profiles of the Top 100: A 100-page pdf supplement
Contains financial returns, division sales, personnel, brands and agencies.
RANKINGS AND ANALYSIS
Procter & Gamble surges past General Motors to grab top spot
As Leaders' advertising slows to $101.31 bil amid heavy M&A activity
By R. Craig Endicott
100 Leading National Advertisers
Ranked by Total U.S. Ad Spending in 2005
Domestic Advertising Spending by Category
Top 10 Advertisers in 10 Measured Media
U.S. Company Revenue Per Ad Dollar
MARKET SHARE RANKINGS
Top 10 Liquid Refreshment Beverages
MEGABRANDS RANKINGS
Full year data was published July 17, 2006
By Mark Schumann
Top 200 Brands, Full Year 2005 data
Top 200 Brands category and media totals, and a rankings of movies, Full year 2005 data
First half data was published October 10, 2005
Megabrands Report for First Half 2005
By Mark Schumann
Top 200 Brands, First-half 2005 data
Top 200 Brands category and media totals, and a rankings of movies, First-half 2005 data
METHODOLOGY AND MORE INFO
How Ad Age compiled this report
Leading National Advertisers Archive
1997 to present
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