The Great (And Not So Great) Advertising Rebound

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Slide presentation and webinar, available to DataCenter subscribers. Ad Age's Bradley Johnson analyzes spending of the 100 Leading National Advertisers and looks at how the ad market has (and hasn't) recovered from the Great Recession.

Slide presentation (PDF)

Webinar replay (available through Nov. 15, 2014)

Ad spending for the nation's 100 biggest advertisers broke a record in 2013, finally passing the previous peak set in pre-recession 2007.

But look beyond these blue-chip marketers, and ad spending has yet to recover fully from the level reached before the recession.

Download the slides and watch the webinar to:

--Learn what advertisers, categories and media are rising—and falling.

--Get the big picture on how companies are shifting money to digital.

--See the remarkable changes in the advertising landscape now vs. before the recession.

--Find out the ad-spending outlook for 2014 and 2015.

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