100 Leading National Advertisers is Ad Age's annual ranking of the 100 largest U.S. advertising spenders.
Ad Age started the LNA report in 1956.
MARKETER PROFILES 2003
The full 78-Page Leading National Advertisers Report
Financial returns, division sales, personnel, brands and agencies.
RANKINGS AND ANALYSIS
U.S. advertising spending rose 4.8% to $83 billion in 2002
By R. Craig Endicott
100 Leading National Advertisers
Ranked by total U.S. ad spending in 2002
Domestic Advertising Spending Totals
Domestic Ad Spending by Category
100 Leaders by Sales Per Ad Dollar
MARKET SHARE RANKINGS
Market Share Shuffle at Food Chains
Top 10 Toothpaste and Whitener Makers
MEGABRANDS
Full year 2002 megabrands data originally ran July 21, 2003
By Mark Schumann
Top 200 megabrands for full year 2002
Top spending megabrands by category & medium, full year 2002
First half 2002 megabrands data originally ran Oct. 14, 2002
By Mark Schumann
Top 200 megabrands for first half 2002
Top 10 U.S. advertisers, U.S. ad spending totals, & top categories for megabrands, first half 2002
METHODOLOGY AND MORE INFO
Leading National Advertisers Archive
1997 to present
Contact customer service regarding print, digital or DataCenter subscriptions or to purchase additional copies.
