100 Leading National Advertisers: 2007 edition index

Facts and figures on U.S. ad spending

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2007 Marketer Profiles Yearbook contains ad spending, division sales, personnel, brands and agencies for the 100 Leaders. A 100-plus-page PDF

100 Leading National Advertisers
A ranking of the top 100 U.S. advertisers in 2006

Leading National Advertisers Report: Spending Up 3.1% to $105 Billion
Traditional Media Pinched as Largest Marketers Extend Reach Via Internet, Promotions
By Bradley Johnson

Historic Media Trends
A look at where long-time spenders put their money; profiles of Anheuser-Busch Cos., AT&T, Coca-Cola Co., General Mills, General Motors Corp., Johnson & Johnson, Procter & Gamble Co. and Sears Holdings Corp. This is a PDF file.

Top 200 Brands
By measured media spending for full year 2006

Top 200 Brands
By measured media spending for first half 2006

Top 200 Brands category and media totals
And a ranking of movies for first-half 2006

Ad Age's Top 200 Brands Report
Telecommunications and Pharmaceuticals Dominate Ad Spending
By Scott Macdonald

First half data was originally published October 16, 2006

Total U.S. Advertising Spending by Medium
Media spending totals from TNS Media Intelligence and Universal McCann's Robert J. Coen for 2006 and 2005

Total U.S. Measured Advertising Spending by Category
Media spending totals from TNS by category for 2006

Top 10 advertisers in 10 media
Top spenders in magazine, newspaper, outdoor, radio, broadcast TV, cable and internet

Revenue per ad dollar spent for the 100 Leaders
U.S. revenue per ad dollar and advertising as a percent of sales, by category

U.S. market share leaders
Marketers in key ad categories for 2006: wireless, beverages, cereal, restaurants, beer, personal care, automotive, movies, retailers and credit cards

Report Methodology
How Ad Age compiled this report

Leading National Advertisers Archive
1997 to present

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