Profile from the 2007 Agency Report

Published on .

10 Asatsu-DK
Revenue ($ in millions)20062005% chg
Employees20062005% chg
Offices20062005% chg
Notes: ADK is a full-service network headquartered in Tokyo. The DK stands for Dai-Ichi Kikaku, an agency with which Asatsu merged in 2002. ADK also draws returns from non-agency businesses: Nihon Bungeisha Publishing (magazine publisher), Taiyo Seihan (print and film processing), Sun Artist Studio (creative services and production), Prime Pictures (TV commercial production), Supervision Inc. (creative services and production) and Tokyo Ad Party (creative services). ADK in 2006 introduced an online agency in Japan specializing in interactive media services. The unit develops cross-media campaigns, designs and produces websites, purchases media and develops blogs, social networking services and other consumer-generated media. In December 2006, Asatsu-DK acquired a 30.6% stake in Shanghai Dai-Ichi Kikaku Fortune Advertising Co. from ADK's Chinese partner, Shanghai Fortune Advertising Co., and converted it into a wholly owned subsidiary of ADK. In January 2007, the agency's name was changed to Asatsu Century (Shanghai) Advertising. Asatsu-DK in August 2006 jointly established AD&M, a retail media unit, with Mitsui & Co., and Dai Nippon Printing. The new company provides planning, development, production and sales of advertising in supermarkets and mass-merchandising stores as well as outdoor advertising. ADK was founded in Tokyo in 1956, and initially focused on magazine advertising. WPP owns 20.9% of Asatsu-DK.
Top executive: Koichiro Naganuma, CEO
Headquarters: Asatsu-DK/13-1 Tsukiji, 1-chome, Chuo-ku, Tokyo, 104-8172/Phone: 81-3-3547-2003/Fax: 81-3-3547-2345/URL:

An asterisk (*) indicates figures are Ad Age estimates.

Traditional agencies
ADK America
Agency totals
Revenue ($ in millions)20062005% chg
Employees20062005% chg
Offices20062005% chg
Notes: ADK America is a traditional ad agency largely representing Japanese companies in the U.S.
Top executive: Dwain Taylor, pres & CEO
Headquarters: ADK America / 515 W. 20th St., New York, N.Y. 10011 / Phone: (646) 284-9812 / Fax: (646) 284-9825 / URL:

Most Popular
In this article: