Cossette Communication Group

Profile from the 2007 Agency Report

Published on .

22 Cossette Communication Group
Revenue ($ in millions)20062005% chg
Employees20062005% chg
Offices20062005% chg
Notes: Cossette Communication Group, a public company based in Quebec City, is an integrated marketing holding company whose primary advertising operation is Cossette Communications-Marketing in Canada. Cossette draws 57% of its revenue from traditional advertising, 11% from interactive through its Fjord and Interactive Marketing + Technology, 16% from direct and sales promotion via its Blitz, Data, Direct & Promo and Elvis Communications units, and 16% from PR through Optimum Public Relations, PainePR and Band & Brown. In the U.S., the marketing organization owns Cossette Communications (previously Cossette Post), New York, acquired in 2001, and Calif.-based PainePR, acquired in 2004. Paine also has offices in Irvine, Calif., New York and Boston. In its most recent fiscal period ended Sept. 30, 2006, acquisitions--largely coming from London--provided growth. Cossette acquired controlling interest in London agency Miles Calcraft Briginshaw Duffy (MCBD) at year-end 2005, largely because the U.S. fell from $26.9 million to about $20 million revenue, a decline credited to account losses. Canadian operations, the remaining geographic segment, grew 8.7% to $129 million. Overall, Cossette's revenue stream was hurt by the growing strength of the Canadian dollar versus the U.S. dollar (the C$ rose 6.7% vs. the US$). Cossette reports its top 10 clients account for 46.5% of revenue and its top 50 claim 73.8% of revenue. The agency has 800 clients.
Top executive: Claude Lessard, chmn & CEO
Headquarters: Cossette Communication Group/801 Grande Alle Ouest, Ste. 200, Quebec City, Quebec G1S 1C1/Phone: (418) 647-2727/Fax: (418) 523-1689/URL:

An asterisk (*) indicates figures are Ad Age estimates.

Traditional agencies
Cossette Communications
Agency totals
Revenue ($ in millions)20062005% chg
Employees20062005% chg
Offices20062005% chg
Notes: Cossette Communications is the former Cossette Post, acquired by Cossette in 2001. Agency revenue dipped in 2006 from account losses, one of the largest being TD Waterhouse USA. The client was acquired early in 2006 by Ameritrade Holding Co. Ameritrade's agency, OgilvyOne, then assumed the account for the newly named TD Ameritrade. Also lost were Cache, Horizon BCBS, Phoenix, JP Morgan and Kashi. The New York shop recently won the McGraw-Hill account, and took on project work for General Motors. Alex Sakiz became head of interactive in New York in 2006, a move that took him away from the Canadian side of that discipline. Cossette Communications and PainePR now share the same space in New York.
Top executive: James Crossland, exec VP Cossette U.S.
Headquarters: Cossette Communications / 415 Madison Ave., 3rd Fl., New York, N.Y. 10017 / Phone: (212) 753-4700 / Fax: (212) 755-0284 / URL:

Public relations agencies
Agency totals
Employees20062005% chg
Offices20062005% chg
Notes: PainePR, founded in 1986, became a subsidiary of Cossette Communications in 2004.
Top executive: David Paine, CEO
Headquarters: PainePR / 19000 MacArthur Blvd., 8th Fl., Irvine, Calif. 92612 / Phone: (949) 809-6700 / Fax: (949) 260-1116 / URL:

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