Profile from the 2007 Agency Report

Published on .

41 Cramer-Krasselt
Revenue ($ in millions)20062005% chg
Employees20062005% chg
Offices20062005% chg
Notes: Cramer-Krasselt, founded in 1898, is an integrated agency owned by senior managers. The agency, one of the largest independent agencies in the U.S., has offices in Chicago, Milwaukee, Phoenix and New York, the latter opening in 2004 with the hiring of Larry Hampel and Dean Stefanides (formerly of Hampel Stefanides) to run the shop, Cramer-Krassel/Hampel Stefanides. This arm of the agency named Jeff Johnson general manager in July 2006. Mr. Johnson, former CEO at WestWayne, Atlanta, left WestWayne in August 2005 to write a book and take up consulting. At the main office in Chicago, Dean Hacohen in August 2006 became exec CD, reporting to Marshall Ross, who is chief creative officer of C-K's four-office network. Mr. Hacohen was a former exec CD at Lowe Worldwide. Peter Krivkovich, agency president-CEO, made headlines in February 2007 when he publicly spoke ill of a client, in this case Careerbuilder, after the client put its account up for review. In an internal memo to his staff titled "It's a Jungle Out There Filled With Monkeys" he took Careerbuilder to task for its stated reason for putting the account in review--its Super Bowl ads from Cramer-Krasselt didn't rank high enough on the USA Today post-game ad poll this year. The memo became public fodder once the press and bloggers got hold of it. C-K declined to participate in the review.
Top executive: Peter G. Krivkovich, pres & CEO
Headquarters: Cramer-Krasselt/225 N. Michigan Ave., Ste. 24th, Chicago, Ill. 60601/Phone: (312) 616-9600/Fax: (312) 616-3839/URL:

An asterisk (*) indicates figures are Ad Age estimates.

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