Jung von Matt

Profile from the 2007 Agency Report

Published on .

50 Jung von Matt
Revenue ($ in millions)20062005% chg
Employees20062005% chg
Offices20062005% chg
Notes: Holger Jung, 52, and Remy von Matt, 53, started their Hamburg-headquartered agency Jung von Matt in 1991. Both had been working at Springer & Jacoby. They took along as one of their first clients, car rental agency Sixt, and have been instrumental in elevating it to market leader in Germany. Over the years, the agency has continued to grow steadily in Germany, while expanding to Vienna and Zurich, and last year, to Stockholm. In June 2006, Jung von Matt shocked the German marketing world when it fired its long-time client BMW Group for which the agency handled BMW autos as well as the Mini brand the past six years. The reason: DaimlerChrysler's Mercedes Group appointed Jung von Matt its new German agency, replacing Springer & Jacoby, Hamburg, which held the Mercedes-Benz account in Germany for 16 years. It was not the first time that Jung von Matt ousted a long-time car client. Before working for BMW Group, the agency handled VW's Audi and later fired it. All told, Jung von Matt grabbed 11 new clients in 2006 and lost four. Its main clients are Deutsche Post (or post:net), Nintendo, tracel company TUI, and discounter Saturn. In the past 15 years, Jung von Matt has become a holding of 12 agencies that include eight traditional shops and agencies for corporate/design, new media, online, event PR and media specialization.
Top executive: Holger Jung, dir
Headquarters: Jung von Matt/Glashuettenstrasse 38, Hamburg, Germany 20357/Phone: 49-40-4321-0/Fax: 49-40-4321-1000/URL: www.jvm.de

An asterisk (*) indicates figures are Ad Age estimates.

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