LBI International

Profile from the 2007 Agency Report

Published on .

19 LBI International
Revenue ($ in millions)20062005% chg
Employees20062005% chg
Offices20062005% chg
Notes: LBI International is the name of the digital marketing and technology services company resulting in the July 31, 2006 merger of LB Icon of the Netherlands and Framfab of Sweden. The company has 20 offices in 10 countries. Its agencies include New York-based IconNicholson, DAD and Winsome in Belgium, Framfab in Denmark and Switzerland, IconMedialab in Italy, Escador and Lost Boys in the Netherlands, LBi and Nexus in Spain, LBi in the U.K, Framfab and Starring in Sweden, and Framfab and MetaDesign in Germany. The U.K. claims the largest geographic segment, accounting for almost 37% of revenue; Germany is No. 2 with about 19% of revenue. Company totals, including headcounts, are shown pro forma as if the merger took place Jan. 1, 2005. LBI had $12.5 million in net income in 2006 vs. $8.8 million in 2005. Management is led by Chairman Sven Skarendahl, former chair of Framfab, and CEO Robert Pickering, former CEO at LB Icon.
Top executive: Sven Skarendahl, chmn
Headquarters: LBI International/Rosenlundsgatan 29A, P.O Box 38078, Stockholm, SE 100 64/Phone: 46-8-4100-1000/Fax: 46-8-5223-9009/31-20-460-4502/URL:

An asterisk (*) indicates figures are Ad Age estimates.

Integrated marketing agencies
Agency totals
Revenue ($ in millions)20062005% chg
Employees20062005% chg
Offices20062005% chg
Notes: IconNicholson is an IT professional services agency founded in 1987. Its services include strategic consulting, user-driven modeling and design, and system development and integration. In August 2006, IconNicholson hired Rohn Jay as strategic director, supporting the agency's Midwest client base. Mr. Jay had previously run the interactive unit at Periscope, Minneapolis. Previously, IconNicholson sold off local offices in Washington, San Francisco and St. Louis, largely to management, and in 2005, consolidated operations into its New York office.
Top executive: Tom Nicholson, founder & mg dir
Headquarters: IconNicholson / The Puck Building, 8th Fl. /295 Lafayette St., New York, New York 10012 / Phone: (212) 274-0470 / Fax: (212) 274-0380 / URL:
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