Moxie Pictures/The Industry, L.A. and New York - Founded: 1992

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PRINCIPALS: Dan Levinson, Gary Rose


Moxie: Dan Levinson, Bob Purman, Christopher Guest, Yariv Gaber, Todd Phillips, Pam Thomas, Ago Panini, Andrew Christou

the industry: Allison Anders, Wes Anderson, Spencer Chinoy, Wes Craven, Cameron Crowe, John Madden, Sam Mendes, Joe Nussbaum, Tommy O'Haver, Gary Ross, Jim Sheridan, Kevin Smith, Giuseppe Tornatore, John Waters

Moxie lives up to its bold handle with its array of talents from the big screen and beyond. Christopher Guest dolled up dudes in "Little Black Dresses" for a Dockers' Super Bowl spot; Cameron Crowe lent his storytelling touches to '60s-style celebrity chase scenes in the Gap's "Denim Invasion"; while Kevin Clerks Smith directed a shrieking dwarf in a campaign for Panasonic's s e-wear camera (which earlier this year happened to spark a little-people riot against the manufacturer). MTV alumna Pam Thomas, who gracefully brings beauty and brawn into the fold, recently helmed party-people spots for MGD and Coors, as well as one for Gatorade featuring superstar athletes in a sultry, non-stop groove to a Doug E. Fresh track. Skechers gained a creative edge behind the lens of Andrew Christou, and on a more somber but equally fresh note, Bob Purman stunned us with his work for the ACLU, featuring a vignette from the life of a gay colonel.

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