Oil Factory, New York and L.A. - Founded: 1984

By Ti Published on .

Principals: Billy Poveda, Executive Producer

Roster: Steven Tsuchida, the Hughes Brothers, Doug Pray, Dom & Nic, Pedro Romhanyi, Philipp Stolzl, Frank Sacramento, Ellen Von Unwerth, Shynola

The past year has seen a string of quality products from the Oil Factory workers. The Hughes Brothers' huge "Rucker Park" and follow-up spots for Nike rolled off the line in spring, and in June the shop won a Gold Lion for Pedro Romhanyi's work on the all-singing, all-dancing anti-smoking romp, "Focus on the Positive," from Crispin Porter + Bogusky. This autumn will see yet more heavy lifting on the shop floor: the Hughes Brothers ride again for Fox Sports Net and adidas, while Doug Pray, the director behind hip-hop doc Scratch, will also take a crack at the three stripes as work continues to flow out of TBWAChiatDay. Meanwhile, Shynola had a hand in some clutter-busting Nike/Footlocker animation through W+K/New York and the team of Dom & Nic, pursuant to video work for Chemical Bros, direct a new PT Cruiser campaign out of BBDO/Detroit.

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