Richards Group

Profile from the 2007 Agency Report

Published on .

28 Richards Group
Revenue ($ in millions)20062005% chg
Employees20062005% chg
Offices20062005% chg
Notes: Richards Group is a traditional ad agency (87% of its business) that also includes a sales promotion unit (Latitude), interactive (Click Here), PR (Richards/Gravelle), and direct marketing (Richards Relationship Marketing). The agency has a substantial minority position in Los Angeles affiliate, Grupo Gallegos, which handles marketing aimed at Spanish-speaking consumers. Steve Levit, lead creative on Hyundai Motor America since spring 2006, resigned in January 2007 to take a similar role with McCann Erickson on its Buick account team based mainly in Birmingham, Mich. That resignation was a precursor to Hyundai's placing the account in review in February 2007, a decision made by Hyundai's COO Steve Wilhite and CMO Joel Ewanick, the latter a former Richards Group director of brand planning. Richards declined to defend. Richards' Dale Hruby, key person on the Hyundai account, reported it had been "extremely difficult" working with Hyundai the past five years, a period in which management at the automaker had gone through multiple staff changes affecting the marketing sequence.
Top executive: Stan Richards, founder, creative dir & principal
Headquarters: Richards Group/8750 N. Central Expressway, Ste. 1200, Dallas, Texas 75231-6437/Phone: (214) 891-5700/Fax: (214) 891-5289/URL:

An asterisk (*) indicates figures are Ad Age estimates.

Media specialist agencies
Richards Media
Agency totals
Revenue ($ in millions)20062005% chg
Employees20062005% chg
Offices20062005% chg
Notes: Richards Media is a media specialist company. It largely buys and plans media for Richards Group AOR clients. About 12% of its billings are independent of agencies.
Top executive: Larry Spiegel, principal
Headquarters: Richards Media / 8750 N. Central Expressway, Dallas, Texas 75231 / Phone: (214) 891-5700 / Fax: (214) 891-3585 / URL:
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