|44 Serviceplan Agenturgruppe |
|Revenue ($ in millions)||2006||2005||% chg|
Serviceplan, Munich, is one of Germany's largest independent agencies. The agency grew by 13.9% in revenue (dollars) in 2006 after recording a 26.2% advance in 2005. Serviceplan's growth still outdistanced the 3% average growth recorded by German agencies for the year. Serviceplan units include Mediaplus, a media planning and buying unit; Facit, market research; and Plan.net, a media subsidiary. It was a big surprise in the German ad community when it was announced in March 2006 that Serviceplan would set up a Hamburg office jointly with Alexander Schill, 36, and Joerg Schultheiss, 37, both top executives at Springer & Jacoby until they were ousted last summer, about the time Interpublic sold its majority ownership in S&J. Serviceplan's chairman Florian Haller is the son of the founder. The agency was founded in 1970.
Top executive: Florian Haller, chmn
Headquarters: Serviceplan Agenturgruppe/Briennerstr. 45 a-d, Munich, 80250/Phone: 49-89-20-50-20/Fax: 49-89-20-50-23-14/URL: www.serviceplan.de
An asterisk (*) indicates figures are Ad Age estimates.