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Going (fast?) forward, all TiVos will be Nielsen-ready and the ratings service will be able to track viewer use of the commercial-skipping devices. But that doesn't mean Nielsen is any closer to including personal video recorder data in its ratings reports. "It could be some time," says a Nielsen rep. Programmers and advertisers remain at loggerheads over how shows recorded by TiVo should be counted. Nielsen is running a test in 20 TiVo homes to further the debate.

It's hard to imagine boxing bad guy Mike Tyson getting endorsement offers except for maybe an irreverent TV show: Tyson is expected to do a fall promo spot for Fox Sports Net's "Best Damn Sports Show Period."

AD BUYERS griped to the Tribune Co. flagship Chicago Tribune about Tribune's recent purchase of Chicago magazine from Primedia. Their fear: Higher rates from the media giant-which now owns the town's leading daily and city magazine, a TV and cable station, and its top-rated radio station. But Chicago buyer Bill Blaha says he's not worried because Tribune's assets are "less than perfect" at delivering the 25- to 54-year-old demo. And AOL Time Warner has shown just how well cross-platform synergies work.

contributing: jon fine

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