An upstart cable net, Comcast's G4 (with a video-game focus), has turned the upfront into a game -literally. An online game is an anger-management service for media buyers as well as a G4 marketing ploy. Buyers can throw staplers or magazines at sales reps and win video consoles and games.
The appointment of little-known Bob Woodruff as an anchor on ABC's Saturday newscast could have two aims. Clearly, it gives ABC the chance to groom a successor to Peter Jennings. Earlier this year, ABC news head David Westin said Charlie Gibson was in the running, but he's 58; Woodruff is 40. Woodruff may also give ABC leverage in negotiating a new deal with Jennings. An ABC rep declined to speculate on the post-Jennings era or his contract.