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The NFL's hopes of inserting late-season games into its high-profile prime-time broadcasts face opposition more formidable than ex-linebacker Lawrence Taylor: Karmazin and Murdoch. Commissioner Paul Tagliabue wants to boost ratings by switching appealing games late in the season from Sunday afternoons to ESPN's Sunday night and, especially, sibling ABC's Monday night slots. But tough hombres CBS's Mel Karmazin and Fox's Rupert Murdoch would have to approve any such plan. And both networks are stridently opposed-unless major concessions come their way. Fox may be interested if the NFL allows it to sell in-game promotions such as advertiser-sponsored trivia questions or game summaries. CBS says it has no interest on that front.

Cybill Shepherd is shopping a reality/documentary-style show about her and her best friend's re-entry into the dating world and what's it's like to be an aging actress. A person familiar with the matter says Shepherd has emphasized she would be willing to include frank sexual content and nudity.

Former "Seinfeld" actors are no longer masters of their domain. Julia Louis-Dreyfus's "Watching Ellie" on NBC has seen a ratings free-fall since its Feb. 26 launch from a 7.1 debut among adults 18-49 to a 5.1, 4.7 and last week a 3.6.

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