Seeing Red: Posters printed in braille, advocating equal treatment for the blind, were recently on display at the Truro Leisure Center in England and at the University of Alberta in Canada. Just one little snag: sighted people couldn't read the copy because it was in braille only, and blind people found that the posters were mounted behind glass, for protection.
Parched For Information: The PepsiCola Company distributed newspaper coupons promising free soft drinks to buyers of Kellogg's Rice Krispie Treats. Someone should probably have told the marketers that PepsiCo was in the process of acquiring a Kellogg competitor, the Quaker Oats Company.
Got a suggestion for Genius at Work?
E-mail us: [email protected]