Annual 2013, Ad Age's Ranking, Recap and Forecast of Adland

Key stats from Ad Age DataCenter; 2012 in review

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Credit: Illustration by Athletics

About Annual 2013: We pulled together key stats and rankings from Ad Age DataCenter reports to give you quick access to facts on ad-industry jobs, marketers, media and agencies.

The Annual also includes 2012 in Review, a look back at the year's ads, events, jollies and follies.

The Annual 2013 online features Ad Age DataCenter's updated
Marketer Trees, a database of the nation's 100 largest advertisers including profiles, agencies, brands and executives.

The database and other DataCenter premium content are available exclusively to Ad Age DataCenter subscribers. Want to know more? See a sample of the database. Subscribe to Ad Age DataCenter.

Selected facts from Annual 2013

100%: 2011 U.S. growth of LinkedIn, fastest-growing media firm.

553: Brands, from Abilify to Zyrtec, with 2011 U.S. ad spending greater than $10 million.

46: Marketers, from Apple to Vodafone, with 2011 global measured-media spending above $1 billion.

24: Markets, from Azerbaijan to U.K., where Procter & Gamble Co. was 2011's top ad spender.

39,500: U.S. internet-media job gains since January 2008, up 51%. Print-media cuts: 150,500, down 31%.

15: Firms that appear in both 100 Leading National Advertisers and 100 Leading Media Companies.

A look back at the year's ads, events, jollies and follies.

Stories of the Year
Big data was the big deal. JC Penney tried to reinvent retail. Super PACs got burned.

Where Advertisers Went Wrong in 2012
Apple Maps led us astray. Lance Armstrong's empire collapsed. Facebook was like a chair.

Magazine Covers of the Year
New York's perfect photo of the perfect storm. Nine other covers that shocked or delighted.

People to Watch
Alex Bogusky, Jeff Stratton and Jeff Zucker are just a few of the people we'll be keeping an eye on.

People We'll Miss
Merrilee Crain, Andy Griffith and Helen Gurley Brown among those who left us in 2012.

Campaigns We Loved
Old Spice made muscle music. The Guardian retold a newspaper fairy tale. Nike inspired once again.

Top Viral Campaigns
Kony 2012 and Red Bull's Stratos effort topped the charts.

The Last Word
Epic media feuds of 2012 including Gawker vs. Murdoch and Karl vs. Fox News.

U.S. ad spending will grow 2.3% in 2013 vs. 3.9% in 2012, while worldwide growth will edge up to 3.9% from 3.8%, according to an average of spending forecasts.

Marketer Trees 2012 (updated Dec. 31, 2012)
Ad Age 's interactive database of the nation's 100 largest advertisers, updated for Annual 2013.

100 Leading National Advertisers (June 25, 2012)
Largest U.S. advertisers.
U.S. ad spending totals by medium.
Market share for auto, retail, restaurants and wireless.
Top 200 megabrands (by U.S. ad spending).
Ad spending by category.

100 Global Marketers (Dec. 10, 2012)
Largest global advertisers.

Ad spending growth rates: 2007 to 2015
Data from Group M, Magna Global, ZenithOptimedia and Kantar Media.

Ad spending per person
Highest and lowest spending per capita among world's 30 largest ad markets.

U.S. ad spending forecast from ZenithOptimedia
Estimated spending in major media and marketing services.

The internet in 2012 passed newspapers to become the second-largest U.S. ad medium, behind TV.

Media Family Trees 2012
Ad Age 's interactive database with profiles and major holdings of the nation's 100 Leading Media Companies and revenue by media sector.

100 Leading Media Companies (Oct. 1, 2012).
100 largest U.S. media companies.
Largest media companies by sector.
Total 2011 U.S. media revenue by sector.
How Much Does 30 Seconds Cost.
Table of estimated prime-time TV advertising prices on five networks (Oct. 22 , 2012).

Digital Family Trees 2012
Ad Age database showing digital ventures of top media and agency companies.
Digital Fast Facts: Data on digital marketing, media, agencies and more.
Social Media: Data from Social Media Facts 2012 poster.

Big Deals: WPP, Publicis, Dentsu and Epsilon go shopping.

Agency Family Trees 2012
Ad Age 's interactive database showing holdings and revenue breakout of world's 50 largest agency companies.

Agency Report (April 30, 2012).
Largest agency companies.
Consolidated agency networks.
Largest U.S. agencies.
Largest media agencies worldwide and in the U.S.
Largest public relations agencies.
Largest digital and search agencies.
Largest multicultural agencies.
Largest health-care agencies.

U.S. ad agency employment is at its highest level since December 2008. Overall ad/marketing-services employment is at its highest level since November 2008. Internet-media employment has swept past the previous peak reached in the 2000 dot-com bubble. But overall media employment continues to fall, reflecting the decline of print.

U.S. Ad Industry Employment.

Net Gains: Digital Job Growth.

Monthly data on advertising and media employment, in Excel.

Every year, Ad Age honors the industry's best. Here are the lists from 2012.

Marketer of the Year 2012
Chrysler Group: How a Frenchman Restored Motor City Pride in a Bankrupt Chrysler With Campaigns That Resonated Across America and Lifted Sales an Astounding 37%.

Marketer A-List 2012
Strong marketers from American Express to Vanguard.

Best Places to Work
Based on surveys of media and marketing companies.

Digital A-List
Ad Age 's Digital Issue offered a Digital A-List featuring case studies in digital-marketing excellence.

Agency A-List
The agencies that showed moxie, innovation and effectiveness in 2011.

Small Agency Awards
Big marketing ideas clients want and the creative cultures employees love.

Magazine A-List
Including Magazine of the Year.

Women to Watch
The class of 2012 for Ad Age 's Women to Watch, highlighting women in advertising, marketing and media chosen for their accomplishments and potential.

China's Women to Watch
Ad Age was inspired to take its Women to Watch franchise to China to honor 14 outstanding women in marketing and advertising from Shanghai, Beijing and Hong Kong.

Media Mavens
Marketing and media executives who set the mark for media innovation.

Creativity 's 2012 Awards Winners List
From the 2012 Awards report of Ad Age 's, Creativity .

Questions about Ad Age DataCenter?
For questions about subscriptions, or to order copies of Annual 2013 (Ad Age 's Dec. 31, 2012, print issue), please email: [email protected].

For questions about Ad Age DataCenter content, please email: [email protected].

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