Ad Age published the 59th annual 100 Leading National Advertisers (100 LNA) report in print and in expanded form online June 23, 2014.
The 100 LNA online report is available exclusively to Ad Age DataCenter subscribers. Exclusive online content includes the Second 100 Leading National Advertisers, a ranking of U.S. ad spenders Nos. 101-200. The Second 100 LNA is a new feature of the 100 LNA 2014 edition.
The online report also includes Marketer Trees, a database showing extensive and exclusive content—company profiles, brands, agency assignments, executives and estimated ad spending—of the nation's 100 largest ad spenders. Subscribe to Ad Age DataCenter.
MARKETER TREES 2014
Explore database of the 100 Leading National Advertisers
Featuring U.S. ad spending, division sales, personnel, brands and agencies. Updated in December 2014 for 100 Leading National Advertisers 2014.
RANKINGS AND ANALYSIS
100 Leading National Advertisers
Ranking of the 100 largest U.S. advertisers in 2013.
Second 100 Leading National Advertisers
Ranking of the largest U.S. advertisers ranked 101 to 200 in 2013.
200 Biggest Brands
Most-advertised brands by U.S. measured-media spending in 2013.
Blue-Chip Advertisers' Spending Hits Record $109B, Passing Pre-Recession Peak
U.S. ad and promotion budgets rise 4.4% in 2013. Digital grabs a bigger share of spending as marketers seek biggest bang for the buck.
Analysis by Bradley Johnson
The Great (And Not So Great) Advertising Rebound
New: Slide presentation, available to DataCenter subscribers. Ad Age's Bradley Johnson analyzes spending of the 100 Leading National Advertisers and looks at how the ad market has (and hasn't) recovered from the Great Recession.
U.S. Market Leaders
Leading marketers and brands in key categories in 2013: auto, beer, beverages, credit cards, household products, insurance, personal care, prescription drugs, restaurants, retail, video subscription services, wireless.
INDUSTRY TOTALS
Total U.S. Measured-Media Advertising Spending by Medium
Measured-media spending from Kantar Media by medium for 2013.
U.S. Major-Media and Marketing-Services Spending Forecasts
ZenithOptimedia's U.S. spending predictions for 2014 and 2015.
Total U.S. Measured-Media Advertising Spending by Category
Media spending totals from Kantar Media by category for 2013.
10 Largest Advertisers in Nine Media
Top spenders from broadcast TV networks, cable TV networks, broadcast spot TV, national syndicated TV, magazine, newspaper, internet display, radio and outdoor based on measured media from Kantar Media.
METHODOLOGY AND MORE INFO
Report Methodology
How Ad Age compiled this report.
Leading National Advertisers Archive
1997 to present.
The Marketer Trees database and expanded Leading National Advertisers online report are part of premium content available to Ad Age DataCenter subscribers. Please visit AdAge.com/GetDataCenter or email [email protected] for subscription information.
To order print copies of Ad Age's June 23, 2014, issue, please email [email protected].
