Ad Age published the 63rd annual Leading National Advertisers (200 LNA) report online on June 25, 2018. A portion of the report appeared as the 200 Leading National Advertisers 2018 Fact Pack, included with Ad Age's June 25, 2018, print edition and available for download.
Ad Age Datacenter subscribers have exclusive access to the complete report online. Exclusive online content includes:
- Marketer Trees 2018, a database with ad spending, brands, profiles, executives and agency rosters for the nation's 100 biggest advertisers
- Excel downloads of expanded tables including 200 Leading National Advertisers, 200 most-advertised brands, biggest ad spenders by medium and biggest ad spending categories
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FACT PACK
200 Leading National Advertisers 2018 Fact Pack
36-page summary of key data from 200 LNA 2018 report.
MARKETER TREES 2018
Database of Leading National Advertisers
Featuring U.S. ad spending, brands, profiles, executives and agency rosters for 100 biggest U.S. advertisers.
RANKINGS AND ANALYSIS
200 Leading National Advertisers
Ranking of 200 biggest U.S. advertisers in 2017 based on total U.S. ad spending.
200 most-advertised brands
Ranking by U.S. measured-media spending in 2017.
Amazon is No. 4 advertiser (and nine more big marketer facts)
Quick stats and facts from 200 Leading National Advertisers 2018.
By Bradley Johnson
Webcast: State of the Ad Market
Presentation (PDF) available to Datacenter subscribers. Ad Age's Bradley Johnson analyzes spending of the 200 Leading National Advertisers. Marketers are doubling down on digital, and internet-centric marketers are driving ad spending growth. But there are caution signs in the ad market, including weakness in agency and digital-media employment.
INDUSTRY TOTALS
U.S. major-media and marketing-services spending forecast
Zenith's spending forecast for 2018.
U.S. measured-media advertising spending by medium
Measured-media spending from Kantar Media by medium for 2017.
U.S. measured-media advertising spending by category
Media spending totals from Kantar Media by category for 2017.
10 biggest advertisers by measured media
Top spenders from broadcast TV networks, cable TV networks, broadcast spot TV and national syndicated TV, magazine, newspaper, search marketing, internet display, radio and outdoor based on measured media from Kantar Media.
METHODOLOGY AND MORE INFO
About 200 Leading National Advertisers 2018
How Ad Age ranked the top 200 advertisers including methodology.
Leading National Advertisers archive
1997 to present.
Order additional print copies of June 25, 2018, print edition (including 200 Leading National Advertisers 2018 Fact Pack):
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COPYRIGHT, TERMS AND CONDITIONS
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