Ad Age Agency Report 2017: Rankings and Analysis

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Agency Report is Advertising Age's annual ranking and analysis of advertising and marketing-services agencies. The report includes rankings based on U.S. and worldwide revenue. Ad Age has published Agency Report every year since 1945.

Ad Age published Agency Report 2017 May 1, 2017.

A portion of the report appeared in Ad Age's May 1, 2017, print edition. Ad Age Datacenter subscribers have exclusive access to the complete report. Exclusive online content includes:

  • Agency Family Trees 2017, a database of the World's 25 Largest Agency Companies with profiles, agency holdings, financial facts and links to related content.
  • New: Expanded rankings of agencies by discipline, downloadable in Excel.
  • New: Graphics-driven site design including data visualizations of report's key rankings.
  • Fast facts and figures on more than 700 agencies and networks.

How to subscribe to Ad Age Datacenter:

Go to
Call 877-320-1721
Email [email protected]


• Explore Ad Age's interactive Agency Family Trees 2017

Quick access to agency profiles, data, articles and links. See what the agencies have to say about themselves.


• Annual Industry Overview
The Surge of Consultancies, and Nine Other Agency Facts You Need to Know
Facts and stats from Agency Report 2017
By Bradley Johnson

Agency Revenue Up But Growth Rates Are Slowing
Agencies have 'dropped the ball'
By Lindsay Stein

Creeping on Agencies' Turf, Consultancies Are Shaking Up the Marketing Industry
The game plan for Accenture Interactive, PwC Digital Services, IBM iX and Deloitte Digital
By E.J. Schultz


Biggest agency companies, networks and agencies. Largest agencies and networks in digital, CRM/direct marketing and other disciplines.

• Companies, Networks and Agency Brands
World's 25 Largest Agency Companies
With links to Ad Age's Agency Family Trees 2017 database.

Largest U.S. Agencies From All Disciplines
U.S. agencies A to Z
Fast facts, top executives and links to agency websites.

World's 25 Largest Consolidated Agency Networks

• Digital
Digital Networks: Worldwide
Digital Networks: U.S.
Search Marketing: U.S.
Mobile Marketing: U.S.

• Advertising and Media
Ad Agencies: Worldwide
Ad Agencies: U.S.
Media Agency Groups: Worldwide
Media Agency Networks: Worldwide
Media Agency Networks: U.S.

• CRM/Direct Marketing
CRM/Direct Marketing: Worldwide
CRM/Direct Marketing: U.S.

• Public Relations
Public Relations: Worldwide
Public Relations: U.S.

• Promotion and Experiential
Promotion: U.S.
Experiential/Event Marketing: U.S.

• Healthcare
Healthcare Agency Networks: U.S.

• Multicultural
Hispanic-American: U.S.
African-American: U.S.
Asian-American: U.S.


About Agency Report 2017 including methodology.

Agency Report Archive
1998 to present.

Agency Report Questionnaires

Ad Age's Agency Report Questionnaires are available here. If your agency missed the deadline for Agency Report 2017, fill out the questionnaire and email it to [email protected]. We'll add you to our database. Questionnaires for the spring 2018 report will be available here in January 2018.

To order a print copy of Ad Age's Agency Issue (May 1, 2017), please email [email protected].

Ad Age Datacenter features premium content, including profiles of the biggest advertisers, agency companies and more.

More questions? We can be reached at [email protected].


Ad Age's exclusive 2017 agency executive contact list is available for purchase. The list includes names, titles and contact information for key executives at the nation's largest advertising, media and marketing-services agencies. For information on purchasing that list, email [email protected].
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