Ad Age Agency Report 2018: rankings and analysis

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Agency Report is Ad Age's annual ranking and analysis of advertising and marketing-services agencies. The report includes rankings based on U.S. and worldwide revenue. Ad Age has published Agency Report every year since 1945.

Ad Age published Agency Report 2018 on April 30, 2018.

A portion of the report appeared in Ad Age's April 30, 2018, print edition. Ad Age Datacenter subscribers have exclusive access to the complete report. Exclusive online content includes:

  • Agency Family Trees 2018, a database of the world's 25 largest agency companies with profiles, agency holdings, financial facts and links to related content.
  • Expanded rankings of agencies by discipline, downloadable in Excel.
  • Fast facts and figures on more than 600 agencies and networks.

How to subscribe to Ad Age Datacenter:

Go to
Call 877-320-1721
Email [email protected]

Agency Family Trees 2018

• Explore Ad Age's Agency Family Trees 2018 database

Quick access to agency profiles, data, articles and links. See what the agencies have to say about themselves.

Annual industry overview

• Analysis: State of the agency world

Digital rules, growth slows, consultancies surge
By Bradley Johnson
Graphics and tables including:

  • Digital's share of U.S. agency revenue
  • Growth by agency discipline
  • Organic revenue growth for major agency companies
  • U.S. ad agency employment
  • Stock market performance for major agency companies


Biggest agency companies, networks and agencies. Largest agencies and networks in digital, CRM/direct marketing and other disciplines.

• Companies, networks and agency brands

World's 25 largest agency companies
With links to Agency Family Trees 2018 database.

Largest U.S. agencies from all disciplines
U.S. agencies A to Z
Fast facts, top executives and links to agency websites.

World's 25 largest consolidated agency networks
World's largest agency companies over time

• Digital

Agency companies: worldwide digital revenue
Digital networks: worldwide
Digital networks: U.S.
Search marketing: U.S.

• Media

Media agency groups: worldwide
Media agency networks: worldwide
Media agency networks: U.S.

• Ad agencies

Ad agencies: worldwide
Ad agencies: U.S.

• CRM/direct marketing

CRM/direct marketing: worldwide
CRM/direct marketing: U.S.

• Public relations

Public relations: worldwide
Public relations: U.S.

• Promotion and experiential

Promotion: U.S.
Experiential/event marketing: U.S.

• Health care

Health care agency networks: U.S.

• Multicultural

Hispanic-American: U.S.
African-American: U.S.
Asian-American: U.S.

About agency report, archive, more information

About Agency Report 2018
Including methodology.

Agency Report archive
1998 to present.

Agency Report Questionnaires
Ad Age's Agency Report Questionnaires are available here. If your agency missed the deadline for Agency Report 2018, fill out the questionnaire and email it to [email protected]. We'll add you to our database. Questionnaires for the spring 2019 report will be available here in January 2019.

To order a copy of Ad Age's April 30, 2018, print edition including the print version of Agency Report, email [email protected].

Ad Age Datacenter features premium content, including profiles of the biggest advertisers, agency companies and more.

Questions? We can be reached at [email protected].

Industry contact list

Ad Age's exclusive 2018 agency executive contact list is available for purchase. The list includes names, titles and contact information for key executives at the nation's largest advertising, media and marketing-services agencies. For information on purchasing that list, email [email protected].

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