About Agency Report 2018

Published on .

Ad Age Datacenter produced Ad Age's 74th annual Agency Report. Ad Age released the complete Agency Report 2018 online April 30, 2018. Portions of Agency Report 2018 appeared in Ad Age's April 30, 2018, print edition.

Ad Age Datacenter subscribers have exclusive access to the complete report at AdAge.com/agencyreport2018. Exclusive subscriber content includes:

  • Agency Family Trees 2018, available this year exclusively online as a database of world's 25 largest agency companies that shows agencies, networks and profiles.
  • Expanded rankings of agencies by discipline, downloadable in Excel.
  • Revenue and fast facts on more than 600 agencies and networks.

How to subscribe to Ad Age Datacenter

Additional copies

To order copies of Ad Age's print edition including the print version of Agency Report 2018 (April 30, 2018), email [email protected].

Terms and conditions

© Copyright 2018 Crain Communications Inc. The data and information presented is the property of Crain and others and is protected by copyright and other intellectual property laws. For personal, non-commercial use only, which must be in accordance with Ad Age's Terms and Conditions at AdAge.com/terms. Archiving, reproduction, re-distribution or other uses are prohibited. For licensing arrangements, please contact [email protected].

Contact list

Ad Age's exclusive 2018 agency executive contact list is available for purchase. The list includes names, titles and contact information for key executives at more than 600 U.S. advertising, media and marketing-services agencies. For information on purchasing that list, email [email protected].

Report methodology

Information for Agency Report 2018 came from questionnaires submitted by agencies and from analysis by Ad Age Datacenter. To see the questionnaire, go to AdAge.com/arq.

Most agencies submit revenue and data via the questionnaire. Publicly held agency firms sometimes prefer not to reveal revenue for specific agencies; figures for those agencies and some independent agencies are Ad Age estimates. An asterisk next to an agency name indicates an Ad Age Datacenter revenue estimate.

Revenue and rankings are based on data collected and/or edited in 2018.

Ad Age evaluates ad agencies and marketing services agencies for breakout rankings by discipline. For these rankings, Ad Age applies a 75% rule: If revenue from a particular discipline represents less than 75% of an agency's total revenue, only revenue attributed to that discipline is shown for that agency in the chart. However, if the discipline accounts for 75% or more of an agency's total revenue—implying the discipline is the foundation of that agency—then an agency is ranked in that discipline at 100% of revenue.

Agency Report 2019

Questionnaires for Agency Report 2019 will be available in January 2019 at AdAge.com/arq. Agencies that want to receive a questionnaire for 2019's report may email [email protected].

Ad Age will publish Agency Report 2019 in spring 2019.

Agency Report staff

Datacenter directors: Bradley Johnson, Kevin Brown
Senior research editor: Catherine Wolf
Research assistants: Melanie Falina, Alicia Lasek, Gabrielle Rosas, Michael Sandler and Jacob Wittich

AdAge.com/datacenter
[email protected]

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