Fact Pack Archive

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State of the industry. Ad Age's annual reports, 2002 to present
(Some Fact Packs sold separately.)

Annual 2017
Key stats and rankings; quick access to facts on marketers, media, agencies and jobs. Archived editions: 2016201520142013201220112010200920082007

Digest-sized annual Fact Packs for 2003 to 2006 with links to comprehensive reports on advertisers, media and agencies. In PDF format. Archived Fact Packs: 2006200520042003/2002

Hispanic Fact Pack, 2004 to present
Hispanic Fact Pack 2016
Ad Age's annual guide to the U.S. Hispanic market. Includes ad spending, agencies, creative awards and demographics. Archived editions: 201520142013201220112010200920082007200620052004

Fact Packs on digital marketing

Mobile Fact Pack 2016
Guide to mobile marketing. Includes ad spending by format, leading platforms, OEMs, penetration, consumer behavior and Ad Age DataCenter's ranking of agencies by U.S. revenue from mobile activities. Archived editions: 20132012

Search Marketing 2009
Guide to Search Marketing, including search engine market share, top keywords, online retail drivers and more. Search Marketing reports 2006 to 2009

Digital Marketing and Media Fact Pack 2007
Ad Age's 52-page guide to data on the digital world. In PDF format. Stats on online video, blogs, mobile and more.

Interactive Marketing and Media Fact Pack 2006
Includes demographics, advertisers, agencies, creative awards and more.


BtoB Fact Pack including BtoB 100
2015 ad spending for 100 largest U.S. business-to-business advertisers (August 2016).
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