Facts on digital media and marketing

Mobile Fact Pack 2016
Guide to mobile marketing. Includes ad spending by format, leading platforms, OEMs, penetration, consumer behavior and Ad Age DataCenter's ranking of agencies by U.S. revenue from mobile activities. Archived editions: 2013 • 2012

Social Media Facts 2016
What's up with social media? Ad Age Datacenter shows the state of the market in nine simple graphs. Worldwide ad revenue for social media networks is forecast to top $50 billion in 2018, with Facebook scoring two-thirds of the prize. But the percentage of teens who use Facebook has been declining.

25 largest U.S. search-marketing advertisers in 2013
Amazon Tops List of Google's 25 Biggest Search Advertisers.

Digital Family Trees 2013
Digital ventures of major media and agency companies. Archived editions: 2012 • 2011 • 2010 • 2009 • 2008. The 2012, 2011 and 2010 editions included general data on digital market and social media.

Digital Marketing 2011
Data on mobile market and online video.

Search Marketing 2009
Guide to search marketing. Includes search-engine market share, top keywords, online retail drivers and more. Search Marketing reports 2006 to 2009

Digital Marketing and Media Fact Pack 2007
Ad Age's 52-page guide to data on the digital world. In PDF format. Stats on online video, blogs, mobile and more.

Interactive Marketing and Media Fact Pack 2006
Includes demographics, advertisers, agencies, creative awards and more.

SURVEYS

Social Media
Advertising Age/RBC Social Media Survey, September 2016 • May 2014
Survey results in PDF format.

Facebook
Advertising Age/RBC Survey of Ad Industry Attitudes Toward Facebook, September 2013
Survey results in PDF format.

Advertising Age/Citigroup Survey of Marketer Attitudes Toward Facebook, February 2013 • 2012 edition
Survey results in PDF format.

Twitter
Ad Age's Survey of Ad Industry Attitudes Toward Twitter, November 2013
Survey results in PDF format.