IAG/Top Spot

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Five of the top 10 ads on Advertising Age/IAG's year-end most-liked list made their debut during the 2003 Super Bowl-including the top-ranking Budweiser "Replay" spot. Meanwhile, several ads outside the Big Game also resonated, including Nike's eye-catching "Streaker."

But on the measure of Recall, Pepsi Twist's "Osbournes" was the only Super Bowl ad to place in the Top 10. Close behind was the final work from KFC to include Jason Alexander. Old Navy and Pier 1 Imports were among the most memorable retailers.

During the fourth quarter of 2003, a holiday-themed ad from Toys "R" Us achieved the highest level of Recall. Victoria's Secret's "What is Sexy?" campaign was also top-of-mind at Nos. 2 & 3.

A spot from Pepsi's "It's the Cola" campaign ranked as the quarter's most-liked, followed by an AT&T Wireless "Reach Out" spot. Sneaker giants Nike and Reebok-both featuring athlete endorsers-were also among the best-received ads during Q4.

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