Datacenter

The No. 1 platform for influencer marketing, and why ‘micro’ and ‘nano’ beat ‘mega’ content creators

Micro influencers and nano influencers consistently have the best engagement rates, particularly on Instagram. (Andrew Harrer/Bloomberg)
AA
By:
Ad Age Datacenter
February 25, 2020 06:09 PM

Featured Stories

Brand Marketing
Progressive CMO Remi Kent is leaving the insurer
Brand Marketing

Kent joined the insurance brand in 2021 after working at 3M.

AP
By:
Adrianne Pasquarelli
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JN
By:
Jack Neff
Progressive CMO Remi Kent is leaving the insurer
Social Media
Duolingo deletes its TikTok and Instagram posts amid AI backlash
Social Media
GF
By:
Gillian Follett
Duolingo deletes its TikTok and Instagram posts amid AI backlash
Retail
15 retail media executives advertisers should know
Retail
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Adrianne Pasquarelli
15 retail media executives advertisers should know
Tech Power List
Introducing Ad Age’s Tech Power List 2025
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By:
Garett Sloane
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