Top agency employment trends

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2002 RankU.S. Core Agency BrandU.S. Consolidated agencies
Core/ConsolidatedAgencyOct. '02Oct. '01% chg.HistoricOct. '02Oct. '01% chg.Historic

16 BBDO Worldwide, New York2,6302,984-11.93,1502,6683,026-11.8NA

23 DDB Worldwide Communications, New York 2,0212,332-13.32,3323,4303,680-6.83,680

37J. Walter Thompson Co., New York1,9592,084-62,0842,5892,754-62,754

49Foote, Cone & Belding Worldwide, New York1,7302,405-28.11,9792,0462,708-24.42,311

54Grey Worldwide, New York1,4711,4441.9NA2,9743,057-2.7NA

614 Campbell-Ewald, Warren, Mich.1,2551,1955NA1,2551,1955NA

72McCann-Erickson Worldwide, New York1,2381,292-4.21,2923,5163,704-5.13,704

85 Young & Rubicam, New York1,2001,300-7.71,3002,8002,900-3.4NA

910 Ogilvy & Mather Worldwide, New York1,2001,20001,2002,0002,00002,000

108 Euro RSCG Worldwide, New York1,1901,477-19.41,4042,5492,934-13.12,847

1112 Leo Burnett Worldwide, Chicago1,1721,0937.21,0931,6041,711-6.31,711

1211Arnold Worldwide,* Boston1,0301,240-16.99571,8022,188-17.6NA

1313 Saatchi & Saatchi, New York944964-2.19641,5981,614-11,614

1415Bates Worldwide, New York8401,025-181,0251,0901,325-17.71,325

1517 Doner, Southfield, Mich.8107902.57908107902.5790

1616Publicis USA, New York774811-4.6822822847-3847

1718 TBWA Worldwide, New York754796-5.3796785827-5.1827

1819 GSD&M, Austin, Texas60253612.353660253612.3536

191 Lowe & Partners Worldwide,** New York529628-15.87034,0004,557-12.24,920

2021Richards Group, Dallas4754573.94575325153.3515

2120Rubin Postaer & Associates, Santa Monica, Calif.44939713.139755449611.7496

2222 Cramer-Krasselt, Chicago447478-6.5478447478-6.5478

2324Keller Crescent Co., Evansville, Ind.401432-7.2430401432-7.2430

2425 Fallon Worldwide, Minneapolis389532-26.9532389532-26.9532

2523Mars Advertising, Southfield, Mich.349355-1.7355435440-1.1440

2627Meridian, Troy, Mich.330340-2.9NA330340-2.9NA

2726MARC USA, Pittsburgh, Pa.310448-30.8448359493-27.2493

2828 Goodby, Silverstein & Partners, San Francisco28823323.623328823323.6233

2929 Bernstein-Rein Advertising, Kansas City, Mo.2852715.22712852715.2271

3030Martin-Williams, Minneapolis254267-4.9267265280-5.4280

3132Wolf Group,*** New York250270-7.4270250270-7.4270

3233Ackerman McQueen, Oklahoma City2402400NA2402400NA

3331Kirshenbaum Bond & Partners, New York231268-13.8268261302-13.6302

3434 Publicis & Hal Riney, San Francisco230328-29.9328230328-29.9328

3535Barkley Evergreen & Partners, Kansas City, Mo.2282280NA2282280NA

3636Wieden & Kennedy, Portland, Ore.22520012.520022520012.5200

3737Kupper Parker Communications, St. Louis2071956.2NA2071956.2NA

3838WestWayne, Atlanta195305-36.1305195305-36.1305

3939Margeotes/Fertitta & Partners, New York1921920NA1921920NA

4040 Colle & McVoy, Minneapolis180190-5.3190180190-5.3190

Top 40 agency total29,50432,222-8.445,43349,313-7.9

U.S. agency total181,500188,700-3.8

Top 40 as % of U.S. agency employees2526

Notes: The top 40 ranking is reserved only for traditional agencies which are selected each year based on year-end employment totals supplied Advertising Age’s Agency Report. There may be larger agencies not listed; they are most likely included at the consolidated level of a top 40 core shop. Staff numbers are actual and represent full-time employment as provided by the agencies listed. The U.S. core is the agency minus its independent subsidiaries, which generally include specialty services such as direct response, sales promotion, PR, Yellow Pages, multicultural, healthcare and new media. Prior-year numbers may not be the same as published in 2001 because Ad Age presents employment data pro forma; the historic column shows the impact of acquisitions and network realignments on agency employment because it presents 2001 as a constant. U.S. agency totals are from the U.S. Department of Labor’s Bureau of Labor Statistics. The 2002 BLS figure of 181,500 is the preliminary number for September, the latest month available. *Consolidated figures are for Arnold Worldwide Partners. **Consolidated figures include agencies in Lowe (The Partnership). ***Figures for Wolf Group are Ad Age estimates.
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