Top Direct Marketing agencies 2002

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RankAgencyCity2002 Direct Marketing revenue% chg
1WPP Group*London410,067-0.9
2Omnicom Group*New York354,18813.8
3Interpublic Group of Cos.*New York334,576-14.9
4 DigitasBoston129,347-13.0
5ChoicePoint Precision MarketingAlpharetta, Ga.105,83338.4
6Havas*Suresnes, France102,470-15.9
7 TMP WorldwideNew York95,853-1.3
8Aspen Marketing ServicesWest Chicago, Ill.91,0002.2
9Carlson Marketing GroupMinneapolis74,202-3.9
10Protocol Direct MarketingDeerfield, Ill.68,300-23.3
11Harte-Hanks DirectLanghorne, Pa.56,4777.7
12Data MarketingSanta Clara, Calif.51,00013.3
13Grey Global Group*New York47,065-4.9
14AlloyNew York39,10026.1
15MKTG ServicesNew York38,972-2.1
16PreVision MarketingLincoln, Mass.36,900-6.1
17Berry NetworkDayton, Ohio36,8082.9
19GSP Marketing ServicesChicago33,392-2.6
20Accent Marketing Services*Louisville, Ky.30,0001.7
21Brierley & PartnersDallas26,881-18.2
22Mosaic MarketingBuffalo, N.Y.21,102-2.0
24Sigma Marketing GroupRochester, N.Y.16,2664.3
25CFM Direct, LLCOakbrook Terrace, Ill.13,70811.2
26Hawthorne DirectFairfield, Iowa13,489-2.2
28Peter Group/TPG*Philadelphia11,300-4.7
29DAC GroupToronto10,68518.3
30Communications Plus*New York10,400-5.3
31DMW WorldwideWayne, Pa.7,963-36.0
32Ryan PartnershipWilton, Conn.7,277-47.4
34Jacobs & ClevengerChicago6,7280.0
35TaCito Direct MarketingDallas6,7076.0
36SBI & Co.Salt Lake City6,50025.0
37Medical Broadcasting Co.*Philadelphia5,90018.7
38Sullivan Direct MarketingCincinnati5,869-21.3
39Christy MacDougall Mitchell BoddenNew York5,700NA
40Roska DirectMontgomeryville, Pa.5,548-27.3
41CPS DirectWoburn, Mass.5,353-44.3
42La Agencia de Orci & Asociados*Los Angeles5,3479.5
43Grafica Group*Chester, N.J.5,2122.0
44Fuse InteractiveLaguna Beach, Calif.5,20052.9
45Creative Communications of AmericaAlbany, N.Y.5,174-19.0
46Publicis Integrated Marketing*Paris4,978-18.0
47Ventura AssociatesNew York4,799-1.2
48Rubin Postaer & AssociatesSanta Monica, Calif.4,60015.0
49Bennett Kuhn VarnerAtlanta4,05611.6
50Trahan, Burden & CharlesBaltimore4,000NA
50 T3Austin, Texas3,97515.5
51ADnational Directory Advertising*Columbia, Md.3,80011.8
52Creative Direct Response InternationalCrofton, Md.3,76910.3
53Quinn Fable Advertising*New York3,750NA
54Eisner CommunicationsBaltimore3,70012.1
55Townsend AgencyRosemont, Ill.3,665-4.1
56CohesionKent, Wash.3,63719.9
57Select CommunicationsNew York3,5000.0
58Weyforth-HaasOverland Park, Kan.3,5000.0
59Power CreativeLouisville, Ky.3,34943.8
60Margeotes Fertitta & PartnersNew York3,32611.3
61360 GroupSan Rafael, Calif.3,246-52.8
62Archer-MalmoMemphis, Tenn.3,20052.4
64Roberts CommunicationsRochester, N.Y.3,12025.0
65 Cramer-KrasseltChicago3,1005.4
66 Colle & McVoyMinneapolis3,100-16.2
67Latorra, Paul & McCannSyracuse, N.Y.3,000-11.8
68Gearon HoffmanBoston3,0000.0
69Munroe Creative PartnersPhiladelphia3,000NA
70Kirshenbaum Bond Creative NetworkNew York2,9842.9
72SPAR GroupTarrytown, N.Y.2,913-27.8
73Catalyst DirectRochester, N.Y.2,733-28.2
74Via GroupPortland, Maine2,50025.0
75 Bernstein-Rein AdvertisingKansas City, Mo.2,392-8.2
76Huntsinger & JefferRichmond, Va.2,346-7.0
77Crosby Marketing CommunicationsAnnapolis, Md.2,325-19.2
78Quigley-SimpsonLos Angeles2,286NA
79Charleston/OrwigHartland, Wis.2,23322.1
80Media LogicAlbany, N.Y.2,20333.2
81Brogan & Partners Convergence MarketingDetroit2,13219.9
82Lortz Direct MarketingOmaha2,121-22.2
83QLM MarketingPrinceton, N.J.2,109100.7
84GEM GroupAtlanta2,100NA
85Cordiant Communications Group*London1,971-24.8
86Ovation Advertising & MarketingLa Crosse, Wis.1,930-22.9
87SG&WMontville, N.J.1,9104.7
88Planning Group InternationalMiami1,90018.8
89Kuhn & Wittenborn AdvertisingKansas City, Mo.1,845-14.0
90Goble & AssociatesChicago1,830-12.9
91Trone AdvertisingHigh Point, N.C.1,77584.7
92Publicis Sanchez & LevitanMiami1,767-2.0
93NKH&WKansas City, Mo.1,75930.3
94Cronin & Co.Glastonbury, Conn.1,75018.2
95Direct ImpactSt. Louis1,6806.6
96Mackenzie Marketing*Minneapolis1,50013.6
97Sigma GroupOrdall, N.J.1,50050.0
98Source CommunicationsHackensack, N.J.1,358227.9
99PriMediaWarwick, R.I.1,3073.1
Notes: Dollars are in thousands. Rankings are based on data collected this year for 2002 and 2001. An asterisk (*) denotes an Ad Age estimate. In most cases estimates were run by the agency for comment. Ad Age estimated the integrated composites of the major advertising organizations-Omnicom Group, Interpublic Group of Cos., Publicis Groupe, Havas, Grey Global Group and Cordiant Communications Group-rather than break these companies into individual agencies. Agencies included in these composites:
Omnicom Group: Alcone Marketing Group; atmosphereBBDO; BBDO Detroit CRM; Beyond DDB; Critical Mass; GMR Marketing; Grizzard Communications Group; Integer Group; Ketchum Directory Advertising; Lieber, Levett, Koenig, Farese, Babcock; Organic; Proximity Worldwide; Rapp Collins Worldwide; Russ Reid Co.; Targetbase; Tracy Locke Partnership and U.S. Marketing & Promotions.
Interpublic Group of Cos.: Botsford Group; Bozell Yellow Pages; DraftWorldwide; FCBi; Hacker Group; Jack Morton Worldwide; Marketing Drive Worldwide; Modem Media; Momentum Worldwide; MRM Partners; R/GA; Zentropy Partners and Zipatoni Co.
WPP Group: BEN Marketing; Einson Freeman; OgilvyOne Worldwide; Ogilvy & Mather Interactive; [email protected]; VML and Wunderman.
Publicis Groupe: Arc Integrated Marketing; Frankel; LB Works and Semaphore Partners.
Havas: Arnold Worldwide Integrated Solutions; Brann Worldwide; Euro RSCG Devon Direct; Euro RSCG Impact; Euro RSCG Interaction; Euro RSCG Middleberg and Euro RSCG Tyee MCM.
Grey Global Group: Grey Direct Marketing Group; Grey Interactive and J. Brown/LMC Group.
Cordiant Communications Group: 141 Worldwide and CCG.XM.
Headquarters for these composite listings were the parent's base of operation.
Agencies in each of the three charts shown by discipline are ranked only by returns from that discipline. Interactive marketing means creating advertising and marketing using the Internet and other interactive technologies, and doing marketing-oriented Web development that includes creating content and consumer interfaces. Sales promotion agencies consist of two types, those that provide an array of services but are identified by their strength in the planning sequence, and those that pull most of their revenue from tactical and executional services, such as sweepstakes and games, merchandising, premiums/incentives or fulfillment. Direct marketing includes direct mail, postal and email, data-base development, customer relationship marketing (CRM). Direct marketing uses most media.
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