Top Interactive Agencies 2002
| Rank | Agency | City | 2002 Interactive revenue | % chg |
|---|---|---|---|---|
| 1 | Interpublic Group of Cos.* | New York | 126,369 | -14.9 |
| 2 | Havas* | Suresnes, France | 102,239 | -15.9 |
| 3 | WPP Group* | London | 90,024 | -0.9 |
| 4 | TMP Worldwide | New York | 77,803 | -15.4 |
| 5 | Digitas | Boston | 69,649 | -13.0 |
| 6 | Grey Global Group* | New York | 68,458 | -4.9 |
| 7 | Agency.com* | New York | 59,500 | -15.4 |
| 8 | Modem Media | Norwalk, Conn. | 56,909 | -19.9 |
| 9 | Omnicom Group* | New York | 53,346 | 13.9 |
| 10 | SBI & Co. | Salt Lake City | 48,750 | 25.0 |
| 11 | Publicis Groupe* | Paris | 44,711 | -18.0 |
| 12 | AKQA* | San Francisco | 35,000 | 6.1 |
| 13 | Critical Mass | Chicago | 32,000 | 6.7 |
| 14 | Fry | Ann Arbor, Mich. | 23,000 | -23.3 |
| 15 | Macquarium Intelligent Communications | Atlanta | 22,600 | 0.0 |
| 16 | Carat Interactive | Boston | 21,000 | 5.0 |
| 17 | IconMedialab North America | New York | 18,000 | -51.4 |
| 18 | Blue Dingo/GB | New York | 17,000 | -9.3 |
| 19 | Planning Group International | Miami | 16,100 | 34.2 |
| 20 | IMC2 | Dallas | 15,100 | 7.9 |
| 21 | Rubin Postaer & Associates | Santa Monica, Calif. | 12,800 | 1.6 |
| 22 | Marden-Kane | Manhasset, N.Y. | 12,522 | 10.2 |
| 23 | Medical Broadcasting Co.* | Philadelphia | 12,500 | 7.9 |
| 24 | Molecular | Watertown, Mass. | 11,728 | -35.9 |
| 25 | Genex | Los Angeles | 11,500 | 2.7 |
| 26 | Refinery | Huntingdon Valley, Pa. | 10,378 | 71.2 |
| 27 | Gage | Minneapolis | 9,825 | 18.7 |
| 28 | Enlighten | Ann Arbor, Mich. | 9,500 | 0.0 |
| 29 | Ambrosi | Chicago | 9,000 | 3.4 |
| 30 | Harte-Hanks Direct | Langhorne, Pa. | 8,566 | -38.1 |
| 31 | Cordiant Communications Group* | London | 8,508 | -24.8 |
| 32 | Ted Barkus Co. | Philadelphia | 8,475 | 0.6 |
| 33 | One to One Interactive | Boston | 7,800 | -19.6 |
| 34 | Apollo Interactive | Culver City, Calif. | 7,500 | -3.8 |
| 35 | Risdall Advertising | New Brighton, Minn. | 7,492 | 3.1 |
| 36 | i-Frontier | Philadelphia | 7,362 | 36.6 |
| 37 | nurun | Montreal | 7,272 | -24.1 |
| 38 | Aspen Marketing Services | West Chicago, Ill. | 7,000 | 40.0 |
| 39 | Alloy | New York | 6,900 | -23.3 |
| 40 | Sharpe Partners | New York | 6,200 | 14.8 |
| 41 | iCrossing | Scottsdale, Ariz. | 6,000 | 15.4 |
| 42 | TargetMarket Interactive | Los Angeles | 6,000 | 9.1 |
| 43 | T3 | Austin, Texas | 5,929 | 43.0 |
| 44 | Ant Farm Interactive | Atlanta | 5,900 | 63.9 |
| 45 | Ackerman McQueen | Oklahoma City | 5,470 | 6.6 |
| 46 | Ripple Effects Interactive | Pittsburgh | 5,364 | 0.8 |
| 47 | White Horse | Portland, Ore. | 5,300 | -20.9 |
| 48 | Bridge Worldwide | Cincinnati | 5,269 | 77.4 |
| 49 | Richards Group | Dallas | 5,250 | 9.4 |
| 50 | Skyworks | Hackensack, N.J. | 4,300 | 34.4 |
| 51 | Goble & Associates | Chicago | 4,290 | 10.0 |
| 52 | Douglas-Danielle | Chicago | 4,287 | 26.3 |
| 53 | Frankfurt Balkind Partners | New York | 4,200 | -12.5 |
| 54 | SF Interactive | San Francisco | 4,100 | -35.9 |
| 55 | Blue Diesel | Westerville, Ohio | 3,925 | -47.9 |
| 56 | Slingshot* | Dallas | 3,750 | -6.3 |
| 57 | Blast Radius | New York | 3,746 | -50.2 |
| 58 | Cohesion | Kent, Wash. | 3,637 | 19.9 |
| 59 | Select Communications | New York | 3,500 | 0.0 |
| 60 | HSR Business to Business | Cincinnati | 3,294 | -7.7 |
| 61 | Biggs Gilmore Communications | Kalamazoo, Mich. | 3,057 | 44.2 |
| 62 | Bayshore Solutions | Tampa, Fla. | 3,050 | 103.3 |
| 63 | Carlson Marketing Group | Minneapolis | 3,020 | -25.6 |
| 64 | Cramer-Krasselt | Chicago | 3,010 | 9.5 |
| 65 | Renegade Marketing Group | New York | 3,000 | -11.8 |
| 66 | Media Whiz | New York | 2,996 | NA |
| 67 | Brierley & Partners | Dallas | 2,977 | -22.0 |
| 68 | Kirshenbaum Bond Creative Network | New York | 2,922 | 18.1 |
| 69 | Intermark Group | Birmingham, Ala. | 2,702 | 76.9 |
| 70 | Blattner Brunner | Pittsburgh | 2,644 | -12.7 |
| 71 | Digital Pulp | New York | 2,500 | -56.9 |
| 72 | Trone Advertising | High Point, N.C. | 2,390 | -16.5 |
| 73 | CFM Direct, LLC | Oakbrook Terrace, Ill. | 2,083 | 313.3 |
| 74 | Margeotes Fertitta & Partners | New York | 2,011 | 6.4 |
| 75 | Flynn, Sabatino & Day* | Miamisburg, Ohio | 2,003 | 2.0 |
| 76 | Boede & Partners | Salt Lake City | 2,000 | 66.7 |
| 77 | Digitaria Interactive | San Diego | 2,000 | 25.0 |
| 78 | Backe Communications | Ardmore, Pa. | 1,966 | 12.1 |
| 79 | Ryan Partnership | Wilton, Conn. | 1,912 | 17.7 |
| 80 | Colle & McVoy | Minneapolis | 1,900 | -38.7 |
| 81 | Phelps Group | Santa Monica, Calif. | 1,841 | 171.0 |
| 82 | Freestyle Interactive | San Francisco | 1,800 | 80.0 |
| 83 | WestWayne | Atlanta | 1,800 | -34.5 |
| 84 | Weyforth-Haas | Overland Park, Kan. | 1,700 | -15.0 |
| 85 | Eisner Communications | Baltimore | 1,600 | 14.3 |
| 86 | Laughlin/Constable | Milwaukee | 1,500 | 0.0 |
| 87 | Strategix | Baltimore | 1,451 | 19.8 |
| 88 | SG&W | Montville, N.J. | 1,450 | 11.5 |
| 89 | Periscope | Minneapolis | 1,390 | 6.9 |
| 90 | .Com Marketing | Winter Park, Fla. | 1,368 | 45.5 |
| 91 | Tiziani & Whitmyre | Sharon, Mass. | 1,365 | -1.1 |
| 92 | Eric Mower & Associates | Syracuse, N.Y. | 1,305 | 38.7 |
| 93 | Ignited Minds | Los Angeles | 1,301 | 10.2 |
| 94 | La Agencia de Orci & Asociados* | Los Angeles | 1,250 | 9.5 |
| 95 | Charleston/Orwig | Hartland, Wis. | 1,228 | 22.1 |
| 96 | Bennett Kuhn Varner | Atlanta | 1,144 | 4.0 |
| 97 | FerrellCalvillo Communications | New York | 1,131 | 288.2 |
| 98 | Marquette Group | Peoria, Ill. | 1,117 | 30.8 |
| 99 | Alexander Marketing Services | Grand Rapids, Mich. | 1,100 | -8.2 |
| 100 | Malone Advertising | Akron, Ohio | 1,075 | 19.4 |
Notes: Dollars are in thousands. Rankings are based on data collected this year for 2002 and 2001. An asterisk (*) denotes an Ad Age estimate. In most cases estimates were run by the agency for comment. Ad Age estimated the integrated composites of the major advertising organizations�Omnicom Group, Interpublic Group of Cos., Publicis Groupe, Havas, Grey Global Group and Cordiant Communications Group�rather than break these companies into individual agencies. Agencies included in these composites:
Omnicom Group: Alcone Marketing Group; atmosphereBBDO; BBDO Detroit CRM; Beyond DDB; Critical Mass; GMR Marketing; Grizzard Communications Group; Integer Group; Ketchum Directory Advertising; Lieber, Levett, Koenig, Farese, Babcock; Organic; Proximity Worldwide; Rapp Collins Worldwide; Russ Reid Co.; Targetbase; Tracy Locke Partnership and U.S. Marketing & Promotions.
Interpublic Group of Cos.: Botsford Group; Bozell Yellow Pages; DraftWorldwide; FCBi; Hacker Group; Jack Morton Worldwide; Marketing Drive Worldwide; Modem Media; Momentum Worldwide; MRM Partners; R/GA; Zentropy Partners and Zipatoni Co.
WPP Group: BEN Marketing; Einson Freeman; OgilvyOne Worldwide; Ogilvy & Mather Interactive; [email protected]; VML
and Wunderman.
Publicis Groupe: Arc Integrated Marketing; Frankel; LB Works and Semaphore Partners.
Havas: Arnold Worldwide Integrated Solutions; Brann Worldwide; Euro RSCG Devon Direct; Euro RSCG Impact; Euro RSCG
Interaction; Euro RSCG Middleberg and Euro RSCG Tyee MCM.
Grey Global Group: Grey Direct Marketing Group; Grey Interactive and J. Brown/LMC Group.
Cordiant Communications Group: 141 Worldwide and CCG.XM.
Headquarters for these composite listings were the parent's base of operation.
Agencies in each of the three charts shown by discipline are ranked only by returns from that discipline. Interactive marketing means creating advertising and marketing using the Internet and other interactive technologies, and doing marketing-oriented Web development that includes creating content and consumer interfaces. Sales promotion agencies consist of two types, those that provide an array of services but are identified by their strength in the planning sequence, and those that pull most of their revenue from tactical and executional services, such as sweepstakes and games, merchandising, premiums/incentives or fulfillment. Direct marketing includes direct mail, postal and email, data-base development, customer relationship marketing (CRM). Direct marketing uses most media.
This ranking was revised June 25, 2003 to reflect adjusted revenue from Ripple Effects Interactive, Pittsburgh, Pa.
