Top Interactive Agencies 2002

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Top 100 Interactive Agencies
By U.S. interactive marketing revenue

RankAgencyCity2002 Interactive revenue% chg
1Interpublic Group of Cos.*New York126,369-14.9
2Havas*Suresnes, France102,239-15.9
3WPP Group*London90,024-0.9
4 TMP WorldwideNew York77,803-15.4
5 DigitasBoston69,649-13.0
6Grey Global Group*New York68,458-4.9*New York59,500-15.4
8Modem MediaNorwalk, Conn.56,909-19.9
9Omnicom Group*New York53,34613.9
10SBI & Co.Salt Lake City48,75025.0
11Publicis Groupe*Paris44,711-18.0
12 AKQA*San Francisco35,0006.1
13Critical MassChicago32,0006.7
14FryAnn Arbor, Mich.23,000-23.3
15Macquarium Intelligent CommunicationsAtlanta22,6000.0
16 Carat InteractiveBoston21,0005.0
17IconMedialab North AmericaNew York18,000-51.4
18Blue Dingo/GBNew York17,000-9.3
19Planning Group InternationalMiami16,10034.2
20 IMC2Dallas15,1007.9
21Rubin Postaer & AssociatesSanta Monica, Calif.12,8001.6
22Marden-KaneManhasset, N.Y.12,52210.2
23Medical Broadcasting Co.*Philadelphia12,5007.9
24MolecularWatertown, Mass.11,728-35.9
25GenexLos Angeles11,5002.7
26RefineryHuntingdon Valley, Pa.10,37871.2
28EnlightenAnn Arbor, Mich.9,5000.0
30Harte-Hanks DirectLanghorne, Pa.8,566-38.1
31Cordiant Communications Group*London8,508-24.8
32Ted Barkus Co.Philadelphia8,4750.6
33One to One InteractiveBoston7,800-19.6
34Apollo InteractiveCulver City, Calif.7,500-3.8
35Risdall AdvertisingNew Brighton, Minn.7,4923.1
38Aspen Marketing ServicesWest Chicago, Ill.7,00040.0
39AlloyNew York6,900-23.3
40Sharpe PartnersNew York6,20014.8
41 iCrossingScottsdale, Ariz.6,00015.4
42TargetMarket InteractiveLos Angeles6,0009.1
43 T3Austin, Texas5,92943.0
44Ant Farm InteractiveAtlanta5,90063.9
45Ackerman McQueenOklahoma City5,4706.6
46Ripple Effects InteractivePittsburgh5,3640.8
47White HorsePortland, Ore.5,300-20.9
48 Bridge WorldwideCincinnati5,26977.4
49Richards GroupDallas5,2509.4
50SkyworksHackensack, N.J.4,30034.4
51Goble & AssociatesChicago4,29010.0
53Frankfurt Balkind PartnersNew York4,200-12.5
54SF InteractiveSan Francisco4,100-35.9
55Blue DieselWesterville, Ohio3,925-47.9
57Blast RadiusNew York3,746-50.2
58CohesionKent, Wash.3,63719.9
59Select CommunicationsNew York3,5000.0
60HSR Business to BusinessCincinnati3,294-7.7
61Biggs Gilmore CommunicationsKalamazoo, Mich.3,05744.2
62Bayshore SolutionsTampa, Fla.3,050103.3
63Carlson Marketing GroupMinneapolis3,020-25.6
64 Cramer-KrasseltChicago3,0109.5
65Renegade Marketing GroupNew York3,000-11.8
66Media WhizNew York2,996NA
67Brierley & PartnersDallas2,977-22.0
68Kirshenbaum Bond Creative NetworkNew York2,92218.1
69Intermark GroupBirmingham, Ala.2,70276.9
70Blattner BrunnerPittsburgh2,644-12.7
71Digital PulpNew York2,500-56.9
72Trone AdvertisingHigh Point, N.C.2,390-16.5
73CFM Direct, LLCOakbrook Terrace, Ill.2,083313.3
74Margeotes Fertitta & PartnersNew York2,0116.4
75Flynn, Sabatino & Day*Miamisburg, Ohio2,0032.0
76Boede & PartnersSalt Lake City2,00066.7
77 Digitaria InteractiveSan Diego2,00025.0
78Backe CommunicationsArdmore, Pa.1,96612.1
79Ryan PartnershipWilton, Conn.1,91217.7
80 Colle & McVoyMinneapolis1,900-38.7
81Phelps GroupSanta Monica, Calif.1,841171.0
82Freestyle InteractiveSan Francisco1,80080.0
84Weyforth-HaasOverland Park, Kan.1,700-15.0
85Eisner CommunicationsBaltimore1,60014.3
88SG&WMontville, N.J.1,45011.5
90.Com MarketingWinter Park, Fla.1,36845.5
91Tiziani & WhitmyreSharon, Mass.1,365-1.1
92Eric Mower & AssociatesSyracuse, N.Y.1,30538.7
93Ignited MindsLos Angeles1,30110.2
94La Agencia de Orci & Asociados*Los Angeles1,2509.5
95Charleston/OrwigHartland, Wis.1,22822.1
96Bennett Kuhn VarnerAtlanta1,1444.0
97FerrellCalvillo CommunicationsNew York1,131288.2
98Marquette GroupPeoria, Ill.1,11730.8
99Alexander Marketing ServicesGrand Rapids, Mich.1,100-8.2
100Malone AdvertisingAkron, Ohio1,07519.4

Notes: Dollars are in thousands. Rankings are based on data collected this year for 2002 and 2001. An asterisk (*) denotes an Ad Age estimate. In most cases estimates were run by the agency for comment. Ad Age estimated the integrated composites of the major advertising organizations´┐ŻOmnicom Group, Interpublic Group of Cos., Publicis Groupe, Havas, Grey Global Group and Cordiant Communications Group´┐Żrather than break these companies into individual agencies. Agencies included in these composites:
Omnicom Group: Alcone Marketing Group; atmosphereBBDO; BBDO Detroit CRM; Beyond DDB; Critical Mass; GMR Marketing; Grizzard Communications Group; Integer Group; Ketchum Directory Advertising; Lieber, Levett, Koenig, Farese, Babcock; Organic; Proximity Worldwide; Rapp Collins Worldwide; Russ Reid Co.; Targetbase; Tracy Locke Partnership and U.S. Marketing & Promotions.
Interpublic Group of Cos.: Botsford Group; Bozell Yellow Pages; DraftWorldwide; FCBi; Hacker Group; Jack Morton Worldwide; Marketing Drive Worldwide; Modem Media; Momentum Worldwide; MRM Partners; R/GA; Zentropy Partners and Zipatoni Co.
WPP Group: BEN Marketing; Einson Freeman; OgilvyOne Worldwide; Ogilvy & Mather Interactive; [email protected]; VML and Wunderman.
Publicis Groupe: Arc Integrated Marketing; Frankel; LB Works and Semaphore Partners.
Havas: Arnold Worldwide Integrated Solutions; Brann Worldwide; Euro RSCG Devon Direct; Euro RSCG Impact; Euro RSCG Interaction; Euro RSCG Middleberg and Euro RSCG Tyee MCM.
Grey Global Group: Grey Direct Marketing Group; Grey Interactive and J. Brown/LMC Group.
Cordiant Communications Group: 141 Worldwide and CCG.XM.

Headquarters for these composite listings were the parent's base of operation.
Agencies in each of the three charts shown by discipline are ranked only by returns from that discipline. Interactive marketing means creating advertising and marketing using the Internet and other interactive technologies, and doing marketing-oriented Web development that includes creating content and consumer interfaces. Sales promotion agencies consist of two types, those that provide an array of services but are identified by their strength in the planning sequence, and those that pull most of their revenue from tactical and executional services, such as sweepstakes and games, merchandising, premiums/incentives or fulfillment. Direct marketing includes direct mail, postal and email, data-base development, customer relationship marketing (CRM). Direct marketing uses most media.

This ranking was revised June 25, 2003 to reflect adjusted revenue from Ripple Effects Interactive, Pittsburgh, Pa.

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