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Leading National Advertisers 2022—Big spending gains and cuts

Marketers with the sharpest U.S. ad spending increases and decreases in 2021

By Bradley Johnson, Kevin Brown and Joy R. Lee. Published on June 27, 2022.

Credit: Composite by Ad Age; iStock

Marketers with the sharpest U.S. ad spending increases and decreases in 2021 among the 200 Leading National Advertisers.

More from Ad Age's annual report on marketers: The Leading National Advertisers in 2021 scored the second-biggest spending gain on record, an extraordinary turnaround from the pandemic plunge in 2020.

Ad Age Leading National Advertisers 2022

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Source: Ad Age Datacenter estimates.
About LNA 2022: AdAge.com/aboutlna2022.

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Ad Age Leading National Advertisers 2022

See ad spending, rankings and analysis for the biggest marketers and brands

Click here

In this article:

Bradley Johnson

Bradley Johnson is Ad Age's director of data analytics. Johnson focuses on data and financial topics related to marketing, advertising and media. Johnson has held Ad Age posts in Chicago, Los Angeles and New York including editor at large, deputy editor, interactive editor, bureau chief and reporter.

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Kevin Brown

Kevin Brown is Ad Age's director of data management and runs Ad Age's Datacenter with colleague Brad Johnson. Datacenter products include Leading National Advertisers, World's Largest Advertisers, Agency Report and the Ad Age Fact Packs.

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Joy R. Lee

Joy R. Lee is research editor for Ad Age Datacenter. She focuses on data analysis as it relates to marketers and agencies. A Loyola University Chicago alum, she was previously an editor at Goodman Theatre covering in-house productions and audience engagement initiatives.

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Leading National Advertisers 2022—Big spending gains and cuts

Ad Age Leading National Advertisers 2022

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Ad Age Leading National Advertisers 2022

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