Facts and figures on the world’s top 100 advertisers.
Datacenter
World's Largest Advertisers 2022—10 key stats
Amazon tops ranking of biggest global advertisers
10 key stats
Ad Age World’s Largest Advertisers
+22%
Top 100’s 2021 ad spending growth.
Total: $339 billion
Amazon
$16.9 billion
World’s biggest advertiser.
Ad and promotion spending in 2021: +55%
Alibaba
$14.2 billion
World’s second-biggest advertiser.
Ad and promotion spending in 2021: +68%
Ad Age World’s Largest Advertisers
91
Number of top 100 advertisers that spent more in 2021 than in 2020
Ad Age World’s Largest Advertisers
71
Number of top 100 that spent more in 2021 than in pre-pandemic 2019
Internet ventures
+50%
2021 ad spending growth for top 100 ranking’s 15 internet-centric companies
Non-internet ventures
+16%
2021 ad spending growth for remaining 85 companies in the ranking
Travel
+88%
Spending increase in 2021 for top 100’s three travel-related marketers (Expedia Group, Booking Holdings, Uber)
Expedia Group
+125%
Highest 2021 ad spending increase among top 100
IBM Corp.
-6%
Sharpest 2021 ad spending decrease among top 100
Source: Ad Age Datacenter.
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