World’s Largest Advertisers 2023—10 key stats

Facts and figures on the world’s top 100 advertisers. 10 key stats Ad Age World’s Largest Advertisers +2.3% Top 100’s 2022 ad spending increased 2.3% and totaled $347 billion Amazon $20.6 billion World’s biggest advertiser; ad and promotion spending rose 22% in 2022 Alibaba $11.2 billion World’s third-biggest advertiser; ad and promotion spending fell 21% in 2022 Ad Age World’s Largest Advertisers 2023 Ad spending, rankings and analysis for the top 100 advertisers Click here U.S. +8.7% 2022 worldwide spending increase for the top 100’s 51 U.S.-based marketers China -19.5% 2022 worldwide spending decrease for the top 100’s six China-based marketers Booking Holdings +58% Travel services marketer (Booking.com, Priceline) had the highest 2022 spending increase among the top 100 Tencent Holdings -42% Chinese internet services firm had the sharpest 2022 spending decrease among the top 100 Ad Age World's Largest Advertisers 2023 Want to dig deeper? Sign up for an Ad Age All Access subscription to access the complete Ad Age World's Largest Advertisers 2023 report. All Access subscribers get access to all Ad Age Datacenter content including: World's Largest Advertisers database with ad spending, key agency relationships, executives and company profiles for the top 100 advertisers Ad Age Datacenter's exclusive ranking of the 100 biggest spenders, downloadable in Excel Biggest advertisers by country based on measured-media spending Ad Age All Access subscription info: AdAge.com/getdatacenter customerservice@adage.com 877-320-1721 PDD Holdings +50% Increase in first-half 2023 sales and marketing expenses for the e-commerce firm (Pinduoduo, Temu) Internet ventures +4.1% 2022 ad spending growth for top 100 ranking’s 17 internet-centric companies Non-internet ventures +1.8% 2022 ad spending growth for the remaining 83 companies in the ranking Ad Age World’s Largest Advertisers 2023 Ad spending, rankings and analysis for the top 100 advertisers Click here

World’s Largest Advertisers 2023—10 key stats

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