In June, Bon Appetit magazine and IBM created an unlikely alliance: The Conde Nast publication tapped the IBM supercomputer Watson to inform a web-based cooking app called Chef Watson. The app combines the computer's information on food with Bon Appetit's more than 9,000 recipes to kick out a new recipe each time someone uses it. (Read more about the partnership here.)

At Ad Age's Data Conference on Tuesday, Bon Appetit Editor-in-Chief Adam Rapoport and IBM Watson Group's Florian Pinel discussed Chef Watson -- and gave the audience a tabouli salad created especially for conference goers. (It was delicious.)

Afterwards, Mr. Rapoport explained why data is so delicious for Bon Appetit and how Chef Watson helps advance the interests of the magazine.

Meanwhile, Mr. Pinel explained how Chef Watson can do more than help home chefs -- it can also assist people with chronic ailments including diabetes and heart disease.