Cool Tools illustration

By (TI) Published on .

Online illustration resource put its most chill talent in the faces of design creatives late this summer with an eye- and breeze-catching promotion showcasing the work of its subscribing illustrators. The company created 10 cardboard fans, each adorned with an illustration by an artist featured on the site. The back of the fan features pithy artist info and an URL for the illustrator's portfolio on theispot site. Participating illustrators Mark Matcho, Elwood Smith, Mark Shaver, Adam McCauley, Robert Neubecker, Owen Smith, Tomer Hanuka, Marc Rosenthal, John Pirman and Edel Rodriguez were charged with creating their own interpretations of the fan concept. The fan idea originated with Pirman, who was inspired by turn-of-the-century fans that were commonly used to advertise household products.
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