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New York broadcast design house Loyalkaspar, led by founder/directors David Herbruck and Beat Baudenbacher, recently produced ID packages for two channels on the HD cable network Voom. For the documentary channel Docs HD, in a collaboration with photographer Sonya Farrell, Loyalkaspar used a digital camera to shoot still sequences at 11fps, then layered, edited and colored the photos to tell shorthand stories of Docs HD subjects. Stark color shifts and multilayered vignettes drive the design with eye appeal, supporting a "One channel. Many views" tag. For Equator HD, Voom's hi-def travel channel (tagline: "See the world"), animated landscapes from an array of cultures and climates make for an artsy, upscale travel vibe. "We strove for a look that almost seems hand-painted, which, coupled with a slow and deliberate camera move, makes viewers feel like they're being drawn into the picture and into this amazing environment," says Baudenbacher.


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