Rockin' Out for Eco-sweet Paper

By Tk Published on .

A hip and equally eco-responsible Domtar paper promo is presented as an album art showcase of the work of Gary Burden of R. Twerk & Co., who's surely done his share of classics over the years. Working with Gary Gonzales of eco-friendly printer Insync Media, Burden created a 32-page brochure that shows off 14 album covers on different color and texture Domtar EarthChoice image papers-papers that are certified by the Rainforest Alliance and the Forest Stewardship Council. "Through combinations of paper, ink and finishing techniques, the brochure simulates the original album covers, and in some cases achieves new looks that were not possible when the originals were produced," says Domtar. "The times have changed, but the social and environmental ethics we advocated in the '60s and '70s are more relevant than ever," says Burden. "EarthChoice embodies the spirit of classic rock 'n' roll." No, there's no rolling paper version.

Client: Domtar Design: R. Twerk and Co., Malibu Printing: Insync Media Art Director/Designers: Gary Burden Jenice Heo Print Project Manager: Gary Gonzales

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