More than 13 million Wiis have sold in the U.S., and families are playing together. This machine was made for family play -- and it has worked.
|Photo: Stephanie Diani|
|Mike Vorhaus is senior VP-managing director of new media and strategy for Frank N. Magid Associates.|
Some of these Wii gamers are playing with friends, for sure, and some are playing with their brothers and sisters.
But what's perhaps most surprising is that one-third of Wii owners say they regularly play with their mothers or fathers. And 9% play with grandparents.
On average, three people play the Wii in each Wii household. And they love the device: 54% of Wii gamers rate it a 10 (excellent) on a 10- point scale, with an average score of 8.8 out of 10.
More than one-third of Wii gamers say they will play their Wiis more often in the future, and only 8% say they will play their Wiis less often a year from now.