What Needs to Happen for Cellphone Video to Take Off
While 84% of internet users ages 12 to 64 have a cellphone or smartphone, and virtually everyone watches TV, DVDs or other video, viewing video on cellphones has not taken off in a big way in the U.S.
|Photo: Stephanie Diani|
|Mike Vorhaus is president of Magid Advisors for Frank N. Magid Associates.|
All those videos from friends, all those TV shows and movies -- why aren't more folks watching on their mobile devices?
Fundamentally, consumers are concerned about the costs: the cost of data charges to transmit the video but also fees for specific videos. Another concern is screen size.
So when and how will this change? Obviously as all-you-can-eat and low-cost digital-data plans grow, costs will drop. Another barrier will be reduced as screen sizes increase, as they have on the iPhone. More than 40% of iPhone consumers say they watch a lot more video on their phones.