Watching TV While Online Still Leaves Some Time for Ads
|Photo: Stephanie Diani|
|Mike Vorhaus is president of Magid Advisors for Frank N. Magid Associates.|
While a plurality of folks ages 12 to 64 say they don't notice either TV or online ads when they are watching TV and on the web, a lot say they do notice. One in five consumers say they pay more attention to TV ads than to internet ads. And even slightly more, 22%, say they pay equal attention to TV ads and online ads while multitasking. Only 10% of consumers say they pay more attention to online ads.