The October 26, 2020 Ad Age Digital Edition is now available for download.
In this issue, marketers get creative for Halloween to help ensure a safe and fun holiday, Chistmas campaigns begin hitting the airwaves even earlier than usual, and Gerry Graf gets back into business. Read all these stories, and much more:
Holiday haunted by COVID-19
Candymakers are getting creative for a socially distanced Halloween. From six-foot-wide costumes to robotic, voice-activated treat dispensers, many brands are going all-in on messaging that encourages consumers to stay safe while keeping the festival of fright intact.
What Quibi’s quick demise means for advertisers
Quibi’s crash-and-burn trajectory is enough to leave marketers skittish. The closure of the streaming startup, founded by Jeffrey Katzenberg and headed by CEO Meg Whitman, is calling into question big-ticket brand sponsorships of unproven streaming platforms.
Pernod Ricard wants brands to calculate ‘hate footprint’
Pernod Ricard is borrowing a page from the environmental movement in a bid to curb online hate speech. The liquor giant will push brands to begin reporting their “hate footprint” as part of a wide-ranging effort aimed at combating social media hate speech.