Kate Kenner Archibald, chief marketing officer at Dash Hudson.
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In the latest episode of Breaking and Entering Media’s “BrandSide” podcast, Kate Kenner Archibald, chief marketing officer at Dash Hudson, offers her advice for future marketing leaders as well as how her experience with beauty brands led her to the social media management platform.
Before joining Dash Hudson, Archibald grew her career at Estée Lauder Cos., building skills in digital marketing, social and marketing technology for global brands including Bobbi Brown, Tom Ford Beauty and Estée Lauder. That experience shaped her approach to blending creativity with technology.
“Marketing is an art and a science. You can’t rely only on data or only on creativity—you need both to truly connect with your customer and culture,” she said, emphasizing the balance between data and intuition. “I always want to be where the puck is going. To me, the future CMO or CEO really knows how to use technology. That’s why I went from an incredible beauty organization to a tech company—I feel the future of marketing will be led by those who understand technology.”
At Dash Hudson, Archibald leads a team utilizing AI to drive social media engagement. The platform uses predictive and creative analytics to help brands evaluate content performance before posting. Looking ahead, her focus is on Dash Hudson’s commitment to understanding the full customer ecosystem and building easy-to-use tools for marketers.
Watch a preview above. Hear Archibald’s full story and check out more episodes on Spotify.
About Breaking and Entering Media
Breaking and Entering Media is a leading platform dedicated to helping everyone better understand and break into the advertising world. Whether aspiring advertisers landing their first job, agencies winning their dream clients or production companies connecting with top agencies, Breaking and Entering bridges the gap and helps people pull off their ultimate “heist” in the industry. Founded in 2020, it quickly became a top resource for industry insights, strategies and expert advice. Consistently ranked as one of the top 5 advertising podcasts globally, Breaking and Entering exists to tell the stories that break down the advertising industry and empower its audience to thrive in an ever-evolving landscape.
