Reddit introduces a potential revenue stream: Reddit on Monday announced the launch of its “Contributor Program,” which allows qualifying users to earn real money for their Reddit posts. These earnings, given out monthly, will be based on the Reddit karma each of their posts receives—or, in other words, how many upvotes they amass across their content. With the Contributor Program, Reddit is following in the footsteps of other social platforms looking to entice content creators with a potential source of income.
TikTok expands e-commerce efforts with “Balance”: Earlier this month, TikTok unveiled an in-app shopping platform, TikTok Shop, to encourage users to purchase the products they discovered through TikTok content directly in the platform. Now, the platform is rolling out a feature designed to further consolidate users’ shopping activity into the app. “Balance” will allow users to manage “transactions on TikTok” and keep track of any rewards or coins they receive as tips on their videos. With TikTok looking to keep consumers on the platform through every stage of the buying process, from product discovery to checkout, having a dedicated space for users to track their TikTok Shop purchases seems like a natural next step.