Inside GM's zero-party data strategy that defies cookies to sell EVs

General Motors' big focus in marketing is converting drivers to electric vehicles in the coming years. (Hummer)

March 22, 2023 02:10 PM

Featured Stories

Brand Marketing

Stellantis uses AI to bring back late ‘Imported from Detroit’ ad voice for a new patriotic campaign

Chrysler, Dodge, Jeep and Ram are sponsors of an organization commemorating the 250th anniversary of the signing of the Declaration of Independence.

Stellantis uses AI to bring back late ‘Imported from Detroit’ ad voice for a new patriotic campaign

HBO Max rebrand reveals a marketing playbook for disruptive strategy

HBO Max rebrand reveals a marketing playbook for disruptive strategy

Google pitches AI search and video to advertisers—5 takeaways for brands

Google pitches AI search and video to advertisers—5 takeaways for brands

Summer travel marketing—how brands are changing tactics in an uncertain economy

Adrianne Pasquarelli

Summer travel marketing—how brands are changing tactics in an uncertain economy