Jan. 20, 2022
1:30 PM ET
Adidas to launch interactive art project that will be sold as an NFT
Adidas is launching “Adidas for Prada re-source,” a digital art creation project that will allow fans to contribute to a tiled canvas that will eventually be minted into an NFT and sold at auction. A 15% share of the final sale will be split among fans who contribute, with 80% donated to non-profit Share Factory and the remaining 5% to digital artist Zach Lieberman, who will help to curate the design.
The project, a collaboration with luxury fashion house Prada, is in-part a make-up for Adidas’ clumsy NFT drop last month, in which numerous fans were unable to mint the “Into the Metaverse” collectibles. Adidas will allocate 500 spots to this group for the project’s waitlist.
Another 1,000 spots will be allocated for holders of the “Into the Metaverse” token, making good on the retailer’s promise of exclusive rewards. The final 1,500 spots will be allocated to the public. The waitlist opens Jan. 24.
11 AM ET
Patrón’s NFT drop grants access to limited-edition tequila bottles
Patrón is releasing its first batch of NFTs that will unlock real bottles of its limited-edition Chairman’s Reserve tequila. The collection will drop Jan. 25 on BlockBar.com, a direct-to-consumer NFT marketplace for wine and spirits. Buyers will have the choice to redeem their token for the delivery of a physical bottle, trade it on the BlockBar marketplace, keep it in their “virtual bar” or gift it to someone else.
The collection includes 150 NFTs tied to their respective bottles, and will be sold for 1.5 ETH (approximately $4,500), purchasable with Ether or by credit card.
9:20 AM ET
Tom Brady’s NFT agency nets $170 million in Series B funding
Autograph, a startup NFT agency co-founded by NFL quarterback Tom Brady, closed a $170 million Series B round funded primarily by Andreessen Horowitz (a16z) and Kleiner Perkins. Additional participation came from a new fund led by crypto investor Katie Haun and Lightspeed partner Nicole Quinn. As part of the investments, Autograph will add three new members to its board: Haun, a16z’s Arianna Simpson and Kleiner Perkins’ Ilya Fushman.
Autograph is hoping to serve as a middle-man between popular athletes and entertainers and the growing NFT space. Current partners represent big names like Tiger Woods, Simone Biles, Naomi Osaka and Tony Hawk.
— Asa Hiken