Technology

How Ice Cube is pitching his Big3 basketball league to advertisers

Ice Cube first came up with the idea for the professional basketball league in 2015. (Big3)
EW
By:
Erika Wheless
January 31, 2023 10:00 AM

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Resources
So you’re graduating and want a marketing career—tips from ad industry leaders
Resources

CMOs, creative and agency leaders share advice on how to break into the industry.

AA
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Ad Age Staff
So you’re graduating and want a marketing career—tips from ad industry leaders
Winners and losers
Marketing winners and losers of the week
Winners and losers
AP
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Adrianne Pasquarelli
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E.J. Schultz
Marketing winners and losers of the week
Agencies
This organization wants to win over Gen Z with the peanut industry’s version of ‘Got Milk?’
Agencies
BB
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Brian Bonilla
This organization wants to win over Gen Z with the peanut industry’s version of ‘Got Milk?’
Agencies
Agency layoffs—how to know if you’re at risk and what to do next
Agencies
LR
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Lindsay Rittenhouse
Agency layoffs—how to know if you’re at risk and what to do next