Technology

How neuromarketing and AI are converging to strengthen ad campaigns

Marketers are uniting neurological data with machine learning. (Endel)
AH
By:
Asa Hiken
August 30, 2023 09:00 AM

Featured Stories

Agencies
Publicis Groupe acquires influencer platform Captiv8
Agencies

Publicis is continuing its influencer agency shopping spree with its acquisition of Captiv8, which it will integrate with influencer agency Influential.

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By:
Gillian Follett
Publicis Groupe acquires influencer platform Captiv8
Measurement
Measurement glossary—what marketers and agencies need to know
Measurement
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By:
Jack Neff
Measurement glossary—what marketers and agencies need to know
TV Upfront
What media buyers really thought of 2025 TV upfronts—winners and losers, best celebrities and TV’s identity crisis
TV Upfront
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By:
Parker Herren
What media buyers really thought of 2025 TV upfronts—winners and losers, best celebrities and TV’s identity crisis
AI
How Coke used an AI agent to target ads to 828,000 fast-food fans
AI
AH
By:
Asa Hiken
How Coke used an AI agent to target ads to 828,000 fast-food fans