Technology

How influencer marketing is embracing affiliate marketing tactics

As brands increasingly incorporate affiliate links into their influencer partnerships, they’re turning to both affiliate platforms and in-app affiliate features on platforms such as TikTok. (TikTok)
GF
By:
Gillian Follett
May 03, 2023 09:30 AM

Featured Stories

Agencies
Agency layoffs—how to know if you’re at risk and what to do next
Agencies

Ad Age asked talent experts what people should expect when agencies undergo layoffs, including what the legal process looks like and what roles might be most vulnerable.

LR
By:
Lindsay Rittenhouse
Agency layoffs—how to know if you’re at risk and what to do next
Food & Beverage
Why Casamigos’ growth suddenly fizzled—and how the brand plans to bounce back
Food & Beverage
JS
By:
Jon Springer
Why Casamigos’ growth suddenly fizzled—and how the brand plans to bounce back
Datacenter
How this year’s ad job losses might foreshadow a recession—visualizing prior downturns
Datacenter
BJ
By:
Bradley Johnson
How this year’s ad job losses might foreshadow a recession—visualizing prior downturns
Influencers & Creators
22 creator marketing experts share advice for emerging B2B talent
Influencers & Creators
BD
By:
Brandon Doerrer
22 creator marketing experts share advice for emerging B2B talent