Technology

Inside brands’ ‘demure’ collaborations with TikTok trend’s creator

Verizon, Netflix and GT’s Living Foods, maker of kombucha brand Synergy, have all worked with Lebron in the past two weeks. (Instagram)
GF
By:
Gillian Follett
August 26, 2024 09:00 AM

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Resources
So you’re graduating and want a marketing career—tips from ad industry leaders
Resources

CMOs, creative and agency leaders share advice on how to break into the industry.

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Ad Age Staff
So you’re graduating and want a marketing career—tips from ad industry leaders
Winners and losers
Marketing winners and losers of the week
Winners and losers
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Adrianne Pasquarelli
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E.J. Schultz
Marketing winners and losers of the week
Agencies
This organization wants to win over Gen Z with the peanut industry’s version of ‘Got Milk?’
Agencies
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Brian Bonilla
This organization wants to win over Gen Z with the peanut industry’s version of ‘Got Milk?’
Agencies
Agency layoffs—how to know if you’re at risk and what to do next
Agencies
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By:
Lindsay Rittenhouse
Agency layoffs—how to know if you’re at risk and what to do next